Marketing Automation Manager

Fiverr is looking for a Marketing Automation Manager to join our Growth Team.

We’re looking for someone who will be responsible for promoting and supporting acquisition and retention projects & tasks in multiple languages and in multiple regions, aimed to increase the retention and conversion rates, influence uplifts of customer value and engagement rates.

This person will be responsible for the company user engagement platform, including omnichannel and multi-platform campaign and user-journey set-up and optimization, creating and maintaining landing pages, data implementation, KPI reports and monitoring.

We are looking for a technical, innovative, and results-driven person, with a passion for marketing technology.

Requirements:

At least 1-2 years of experience with HTML & CSS and responsive design coding
Familiarity with CMS concepts
At least 2 years of experience with email marketing
Hands-on experience with campaign management/engagement platforms
Understanding data system concepts, databases, BI
Familiarity with multi-lingual campaigns - an advantage
Experience with back-end development - an advantage
Experience writing SQL - an advantage
Experience in a B2B SaaS company - an advantage
High level of English - a must
Ability to handle multiple tasks and perform under pressure

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

What am I going to do?:

Daily work includes: operating Fiverr’s user engagement platform from a technical point of view, working with data, analyzing & reporting, testing, HTML CSS, and QA
Messaging workflow implementation process, and enhancements on existing and new flows
Monitor campaign and related processes performance and make recommendations for improvement
Translate business needs to technical processes in user engagement platform
Work with Retention, Product, R&D, BI, and other Marketing teams for any operational requirements
Manage the Retention platform database, implement metrics, data validation, and monitor to measure and improve the CRM operational processes
Build campaign segmentation, and agreed contact/business rules
Design, build, QA, and deploy emails, landing pages, and other CRM communications in multiple languages
Meet daily deadlines and objectives in a fast-paced environment

Equal opportunities:

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.