Marketing Automation & GTM Specialist

Description:

We are looking for a Marketing Automation & AI Builder who connects two worlds: building and running customer journeys across every channel the bank uses, and building with AI – agents, automations and data tools that multiply the number of journeys the team can run.

This is not another marketing role. You will be the team's technical owner: the person who sets up, connects, tests and measures, so our marketing managers can focus on message, content and experience.

Marketing automation

• Build journeys end to end in Solitics – triggers, segments, conditions and messages – across SMS, WhatsApp, email, push, in-app, pop-ups and banker tickets.
• Set up the data behind the journeys: define events and calculated fields with the DWH, so journeys receive the final value instead of calculating it themselves.
• QA every journey before launch, including segments, send windows, personalization and marketing consent.
• Experiment and measure by default: control groups and A/B tests on every journey, and dashboards that show what each journey actually achieved.
• Personalize message, incentive and timing by customer stage, acquisition source and profile.
• Own domains that are still waiting for an owner: lead the technical side of journeys in areas that have not had resources until now – first of all, bringing onboarding drop-offs back to open an account, then refer-a-friend, credit and collections, and pension.

Building with AI

• Agents and automations: build AI agents and automated processes that shorten journey setup, campaign analysis and content updates, with human approval before any live change.
• Internal tools on approved infrastructure: develop tools for the team on the bank's enterprise Claude and on Snowflake (including Streamlit), instead of side tools on external platforms.
• Security and compliance: work with Information Security, Legal and R&D from the design stage, so every tool meets the bank's requirements before it touches customer data.

Strengthening the team

• Act as a technical partner to the marketing managers: help with setup, technical review and troubleshooting.
• Build standards, templates and documentation for working in Solitics, so technical know-how is consistent across the team.
• Take day-to-day technical review off the team lead's plate, freeing time for professional and process improvement.