Marketing Operations Manager

Who Connecteam is: Connecteam is the leading platform for managing deskless teams, trusted by over 80,000 businesses worldwide. We built Connecteam for real operators - the people running shifts, jobs, and teams across stores and sites. The kind of work that doesn't happen behind a desk, and doesn't have time for messy spreadsheets, scattered group chats, or tools that don't talk to each other. Connecteam brings daily operations and team communication into one intuitive app - from hiring and scheduling to training, tasks, and day-to-day coordination. It gives teams the clarity and control to run the day, shift after shift, job after job. Backed by $220M+ from Insights Partners, Stripes, and Tiger Global, Connecteam is rapidly expanding worldwide - empowering frontline teams to work smarter, stay connected, and operate with greater efficiency. About the Role We are seeking a dynamic Marketing Operations Manager to join our team. The ideal candidate will have deep experience with operations management - and will play a critical role in optimizing marketing processes and technologies, managing lead flow, and analyzing the marketing performance to drive conversions. Key Responsibilities Lead Management & Sales Coordination Own the lead management lifecycle: track and monitor incoming leads, analyze funnel performance, and ensure seamless handoffs between marketing and sales teams to maximize conversion and pipeline efficiency. HubSpot Architecture & Marketing Automation Own the HubSpot CRM architecture and operations: maintain database health, object associations, property structure, and field mappings to ensure data integrity. Design, build, and optimize marketing automation - including email nurtures, lead routing rules, lifecycle stage transitions, and list segmentation - to drive efficient campaign execution and seamless reporting. Marketing Analytics & Strategic Insights Conduct deep-dive analyses to identify trends and address emerging needs across the funnel - such as changes in lead quality, demo completion rates, and campaign performance - supporting data-driven decision-making across the team. Marketing Technology & Process Operations Oversee the marketing technology stack and core operational processes: manage current tools, evaluate and implement new solutions, and lead user configuration and adoption. Drive operational excellence by improving cross-functional workflows, onboarding team members, and collaborating with finance to manage marketing budgets and expenses effectively. Team Performance & KPI Evaluation Establish monitoring frameworks to evaluate the marketing team's performance and track their ability to meet key KPIs. Analyze operational bottlenecks to help sub-teams optimize campaign execution, resource allocation, and overall output. AI Innovation & Workflow Efficiency Proactively identify opportunities to modernize marketing operations by evaluating, building, and deploying new AI-powered tools, custom agents, and automated workflows. Streamline routine tasks and actively train and support the marketing organization to drive AI adoption and fluency across daily operations. Experience & Skills 1-2 years of experience in marketing operations, project management or equivalent. Familiarity in working with Monday, Hubspot and automation tools like Zapier and N8N. Understanding and hands-on experience with AI tools (e.g., ChatGPT, Claude, GenAI tools) to enhance day-to-day work efficiency and automate workflows. Familiarity with APIs and webhooks to connect systems, pass data between tools, and build custom automation workflows. Experience with lead management processes, pipeline reporting is an advantage. Analytical mindset with a data-driven approach to problem-solving and decision-making. Excellent communication and collaboration skills, with the ability to work cross-functionally across marketing, sales, and operations teams. Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus. Effectively plans, executes, and tracks multiple projects with strong attention to detail and deadlines. Comfortable managing several priorities and work streams at the same time in a fast-paced environment. Quickly absorbs new tools, processes, and technologies with minimal guidance. Takes ownership, works autonomously, and proactively drives initiatives forward. #LI-Hybrid Joining Connecteam Is The Smart Move: We build our people up. Every team member is treated as a long-term investment and we recognize the value in always nurturing and training them so they can go above and beyond in their skills and job duties. We make an impact on our customer's business. We are on a mission to provide managers of all business types and sizes with the tools they need to communicate, operate, engage, and run their deskless workforce. Our product offers them an effective and affordable solution to run their business. We get the job done. Connecteam employees are passionate in executing their job duties so they can drive the company forward and provide real value to our customers. We have fun! From weekly happy hours to holiday parties, we always enjoy each other's company (and good food, of course). Connecteam is like one big, happy family! Everyone is welcome. Connecteam is committed to building an encouraging, caring, and supportive environment. We share a responsibility to support our team and enrich their lives. Together we will shape the future of work! Our privacy policy