Marketing Automation & GTM Specialist

We are looking for a Marketing Automation & AI Builder who connects two worlds: building and running customer journeys across every channel the bank uses, and building with AI – agents, automations and data tools that multiply the number of journeys the team can run. This is not another marketing role. You will be the team's technical owner: the person who sets up, connects, tests and measures, so our marketing managers can focus on message, content and experience. Requirements: 3+ years of hands-on experience in marketing automation, CRM or lifecycle marketing, on a platform such as Solitics, Braze, Salesforce Marketing Cloud, Optimove or similar. SQL at a level that lets you build segments and check results on your own. Experience working with APIs, JSON and webhooks. Hands-on experience building with AI tools – agents, automations or internal tools that other people actually used. Solid understanding of experiment design: control groups, A/B tests and interpreting results. Proven experience managing multi-channel communications (push, in-app, SMS, WhatsApp, email). Proficiency in Snowflake and Streamlit. High-level Hebrew and English. Who will thrive here Builders, not just planners: you'd rather ship a working version and improve it than present a deck about what could be done. People who measure everything: "looks like it worked" isn't enough – you ask what the control group shows. People who get marketing: you speak the marketing managers' language and can turn a business goal into a journey. People who own it in a regulated environment: you understand that in a bank, security and privacy are part of the work, not a step after it. Your Day-to-Day: Marketing automation Build journeys end to end in Solitics – triggers, segments, conditions and messages – across SMS, WhatsApp, email, push, in-app, pop-ups and banker tickets. Set up the data behind the journeys: define events and calculated fields with the DWH, so journeys receive the final value instead of calculating it themselves. QA every journey before launch, including segments, send windows, personalization and marketing consent. Experiment and measure by default: control groups and A/B tests on every journey, and dashboards that show what each journey actually achieved. Personalize message, incentive and timing by customer stage, acquisition source and profile. Own domains that are still waiting for an owner: lead the technical side of journeys in areas that have not had resources until now – first of all, bringing onboarding drop-offs back to open an account, then refer-a-friend, credit and collections, and pension. Building with AI Agents and automations: build AI agents and automated processes that shorten journey setup, campaign analysis and content updates, with human approval before any live change. Internal tools on approved infrastructure: develop tools for the team on the bank's enterprise Claude and on Snowflake (including Streamlit), instead of side tools on external platforms. Security and compliance: work with Information Security, Legal and R&D from the design stage, so every tool meets the bank's requirements before it touches customer data. Strengthening the team Act as a technical partner to the marketing managers: help with setup, technical review and troubleshooting. Build standards, templates and documentation for working in Solitics, so technical know-how is consistent across the team. Take day-to-day technical review off the team lead's plate, freeing time for professional and process improvement. Advantages: Experience in fintech, banking or another regulated environment. Experience with onboarding, activation or refer-a-friend journeys. Tools such as n8n, Make or Zappier.