Lifecycle Marketing Manager

We are a leader in the chargeback automation industry, providing hands-free solutions to help merchants reclaim their revenue. Our innovative AI-driven platform addresses payment disputes efficiently and accurately, allowing our clients to focus on their core business activities. We are a forward-thinking company that values innovation, responsibility, and fairness. This is a career-defining opportunity to own the lifecycle marketing function for a fast-scaling fintech company. As our Lifecycle Marketing Manager, you'll architect how we guide prospects through their journeycreating programs that engage, educate, and drive action at every stage. This is a hands-on, high-impact IC role where you own lead nurturing, engagement strategy, and sales alignment end-to-end. You'll work with real data and resources to build sophisticated, scalable programs. As the company scales rapidly, you'll scale with itthis is a role with serious growth potential for a marketer ready to make their mark. What will you do? Lead Nurturing Programs: Design and manage campaigns (email, events, webinars, targeted content) to guide leads through the funnel. Prospect Communications: Ensure timely and relevant messaging for all prospects, aligned with their stage in the journey. Sales Collaboration: Work closely with Sales teams to ensure leads are followed up effectively and messaging is consistent. Performance Analytics: Measure the impact of campaigns, analyze engagement, and optimize programs for meaningful interactions. ABM Support: Contribute to account-based marketing efforts by nurturing high-value target accounts. Cross-Functional Alignment: Collaborate with Product Marketing, Demand Generation, and Content teams to deliver cohesive campaigns.
Why join us?
* Be the driving force in nurturing and converting enterprise leads at a fast-growing startup.
* Opportunity to grow your role as the company scales and take on more ownership.
* Competitive compensation, benefits, and a collaborative, ambitious team culture.
* Play a central role in aligning marketing and sales to accelerate revenue growth.