CRM Growth Manager

About Voye

Voye is a global connectivity innovator, helping travelers stay seamlessly connected across 150+ destinations through our eSIM solutions. We are a fast-growing travel tech company with an ambition to redefine how the world connects on the move. As we scale our global user base, we are building the marketing infrastructure to match.

The Role

We are looking for a driven and analytical CRM Growth Manager to take full ownership of our post-acquisition user lifecycle. This is a high-impact individual contributor role with a clear mandate: grow retention, maximize lifetime value, and deepen engagement across our global user base.

You will architect and scale our global CRM infrastructure, design and execute multi-channel lifecycle programs, and bring a data-first mindset to every decision. If you thrive in a fast-paced startup environment and want to see your work directly reflected in product growth metrics, this role is for you.

Key Responsibilities

1. Lifecycle Strategy & Automation

•      Own the Post-Acquisition Journey: Design, build, and optimize automated communication flows across Email, Push, and In-App channels to drive activation, engagement, and retention.

•      CRM Architecture: Establish a scalable, global CRM infrastructure that supports personalized communication at every stage of the user lifecycle.

•      Campaign Execution: Develop and launch targeted lifecycle campaigns — from onboarding sequences to re-engagement and win-back flows.

2. Segmentation & Personalization

•      Customer Personas: Build and maintain data-driven customer segments and personas to enable hyper-targeted, contextually relevant messaging.

•      Behavioral Triggers: Leverage behavioral data and product signals to design trigger-based communication strategies that feel timely and personal.

•      Localization: Adapt global campaigns for regional relevance, ensuring messaging resonates across key markets.

3. Analytics & Optimization

•      A/B Testing: Continuously run structured experiments across channels, copy, timing, and segmentation to improve campaign performance.

•      KPI Ownership: Define, track, and report on core CRM metrics including Retention Rate, LTV, MAU, open rates, and conversion rates.

•      Data & Insights: Translate CRM performance data into actionable insights and strategic recommendations for the broader marketing and product teams.

Who You Are

•      The CRM Specialist: You bring 3+ years of hands-on experience in CRM, lifecycle marketing, or growth marketing, with a strong grasp of automation platforms (Braze, Customer.io, Klaviyo, or similar).

•      The Analytical Thinker: You are highly data-driven and comfortable working with performance dashboards, segmentation logic, and A/B test results. You make decisions based on evidence.

•      The Self-Starter: You take ownership without being asked, operate with a startup mindset, and are comfortable working in ambiguous, fast-moving environments.

•      The Communicator: You understand how to craft messaging that converts, and you know how tone, timing, and channel selection affect outcomes.

•      The Team Player: You collaborate effectively across Product, Data, and Marketing to align lifecycle programs with broader company goals.

Qualifications

•      Must-Have: 2+ years of experience in CRM, lifecycle, or growth marketing roles.

•      Must-Have: Proven hands-on experience with marketing automation platforms (Braze, Customer.io, Klaviyo, or equivalent).

•      Must-Have: Native or fluent Hebrew and strong professional English (written and spoken).

•      Strong Advantage: Background in a B2C mobile app, travel tech, or high-velocity subscription business.

•      Strong Advantage: Experience with mobile push and in-app messaging at scale.

•      Skills: Analytical mindset, data literacy, and strong project management and prioritization skills.

Why Join Voye

•      Ownership: You will have end-to-end ownership of the CRM function with meaningful autonomy to build and scale it your way.

•      Impact: Your work will be directly visible in core growth metrics for a product used by travelers across 150+ countries.

•      Growth: This is a high-visibility role with a clear path for advancement as the marketing team and company scale.