Marketing Automation manager

Nice to meet you - we are Kornit Digital!

Kornit Digital is a worldwide market leader in sustainable, on-demand, digital fashion and textile production technologies. The Company is writing the operating system for fashion with end-to-end solutions including digital printing systems, inks, consumables, and an entire global ecosystem that manages workflows and fulfilment.

Every day we take the chance to re-invent, create, solve, adapt, improve and conquer the unexpected. Our engagement drives us to change the way people print on textiles today and in the future.

You are invited to be part of it to #expressyourbest!

Click to learn more > www.kornit.com

Reports to: Digital Marketing Director

Location: Rosh Haain, Park Afek

What Would you do?

Ensure seamless hands-on execution of Kornit's digital marketing operation initiatives from inbound to funnel migration. Work in a dynamic B2B environment and collaborate closely with global and local stakeholders to streamline the creation, production, and dissemination of marketing materials across diverse channels.

As a Marketing Automation manager you will be responsible for:

1. Tool Ownership: Take charge of marketing operations tools and databases, including CRM (Salesforce), marketing automation platforms (Marketing Cloud), form creator platforms, WordPress, BI tools, etc.

2. Database Management: Supervise regular maintenance of marketing databases for optimal performance.

3. Database Integrity: Ensure the quality and integrity of databases across Salesforce and Marketing Cloud.

4. Develop automated marketing journeys from idea to structure throughout the client lifecycle, from lead to opportunity.

5. Hands on execution and management of complex end-to-end automated journeys and ad-hoc marketing campaigns including setup, segmentation, analysis, and optimization.

6. Maintain tracking parameters and tagging logic for all digital and offline activities to achieve comprehensive funnel tracking.

7. Salesforce Management: Serve as the Salesforce representative for marketing, overseeing tasks, edits, features, requirements, and campaign logic to ensure adherence to best practices.

8. Project Coordination: Liaise with marketing, agencies, sales, and internal teams on collaborative projects, maintaining organization within project management tools like Asana or Monday.com.

9. Technology Exploration: Research, identify, manage, and orchestrate new marketing technology projects in conjunction with IT and relevant marketing team members.

10. ABM Integration: Integrate and lead Account-Based Marketing (ABM) platform projects to bolster segmentation strategies.

Requirements:

· At least 1-2 years of proven experience in HO marketing operations, demand generation, , marketing automation, or CRM operations.

· Proficiency in creating and optimizing nurture campaigns for both inbound and outbound leads.

· Comprehensive understanding of marketing processes, including Account-Based Marketing (ABM), campaign planning, execution, A/B testing, and conversion metrics.

· Fluency in English is mandatory.

· Strong technological orientation.

· Capacity to thrive in a fast-paced environment.

· Exceptional organizational skills with the ability to prioritize tasks and meet deadlines.

· Proactive attitude and aptitude for rapid learning.

· Previous experience with Salesforce or Salesforce marketing would be advantageous.

· Familiarity with HTML and CSS is a plus.

Don't check all the boxes? Don't sweat it. We’re passionate about building a diverse team of humans and as such, if you think you've got what it takes in our passionate -and-fun, remote-friendly, fast paced environment—apply anyway. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

KORNIT is committed to fostering a diverse and inclusive workplace and is proud to be an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

Region:
Israel