Experienced Lifecycle Marketing Manager - AI Adoption

Description

We are monday.com , a global software company transforming how businesses run. Our product suite can adapt to the needs of diverse industries and use cases within one powerful platform, empowering ~245,000 customers worldwide to reimagine how work gets done, drive greater efficiency, and scale like never before.

With over 2,500 employees across the globe, we grow by prioritizing transparency and knowledge sharing. We care about the impact you make, not the hours you clock, so we encourage initiative, ownership, and fresh thinking. We back our people with flexible work, wellness and mental health support, and a work environment built on collaboration.

monday.com is the AI work platform — where people and AI agents get work done together. This is the biggest shift in the company's history, and we're looking for a user-centric Lifecycle Marketing Manager to own how customers adopt it. You'll drive the lifecycle programs that help users move from managing work to getting work done with AI every day — turning native agents and AI capabilities into habitual, high-value usage across email and in-app.

Your mission: turn a new way of working into adopted behavior — pairing fast, AI-assisted experimentation with a deep understanding of where users get stuck on the journey to value.

About The Role

About the role:

• Design and execute multi-channel lifecycle campaigns that drive awareness, first use, and repeat usage of AI across the monday.com platform.
• Build personalized journeys that move users from AI-curious to AI-activated — getting teams comfortable configuring, deploying, and directing agents to do real work.
• Own the experimentation roadmap and ship continuously. You'll use AI to compress idea-to-live-test from weeks to days, running A/B and holdout tests across messaging, segmentation, timing, and channel.
• Partner with product, data, and growth teams to identify adoption blockers and build proactive journeys that address them.
• Translate AI usage signals into segments, triggers, and lifecycle moments that nudge users at the right time.
• Analyze campaign and adoption performance across the funnel, and turn findings into clear insights and fast iterations.
• Contribute to cross-functional adoption initiatives, including onboarding flows, in-product education, and feature-launch GTM.
  
  

• Own a high-visibility, high-impact function at the center of monday.com's evolution into the AI work platform.
• Work cross-functionally with strong teammates across product, design, data, CS, and marketing.
• Use cutting-edge AI tools to go from idea to impact fast.
• Join a team that celebrates experimentation, learning, and meaningful user impact.
  
  

• 3+ years in lifecycle, CRM, or growth marketing, ideally in SaaS or a subscription business.
• Hands-on experience with lifecycle/marketing automation tools (e.g., Braze, Iterable, HubSpot) and comfort working with data.
• A strong testing mindset — you design clean experiments and read results rigorously.
• Fluency with (or genuine eagerness to adopt) AI tools in your own workflow to work faster and smarter.
• Curiosity about how AI changes the way people work, and a knack for making complex capabilities feel simple.
• Ability to operate independently and collaborate across product, data, and growth.
  
  

• Opportunity to join an innovative, proven company with big ambitions, competitive salary and benefits, bonus potential, and some roles are eligible to take part in the company equity incentive program
• A team that values transparency and collaboration while having fun while we work
• Monthly stipends for food, wellness, and commuter/remote work
• Fully dedicated learning and development team that provides opportunities for employees to grow, gain new skills, master AI tools, and participate in workshops
• Award winning work environment - named a "Best Place to Work" by Built In as well as "Great Place To Work" certified.
• We foster diversity, inclusion, and belonging through our Employee Resource Groups in addition to providing access to resources and education to support our team, facilitate conversations, and encourage understanding
• A global work environment with employees in New York, Tel Aviv, London, Sydney, São Paulo, Tokyo, and more