Lifecycle Marketing Manager - Temporary

Description

Fiverr is looking for a Lifecycle Marketing Manager to join our growth team. If you have a passion for implementing impactful marketing initiatives, optimizing user experiences, and are driven by data-driven experimentation, this role is for you. In this role, you will be instrumental in driving user engagement, onboarding and conversion nurturing through data-driven, personalized campaigns. By leveraging marketing automation tools, you’ll help create a seamless experience that fosters stronger customer relationships and supports business growth.

This position is temporary, a replacement for maternity leave.

WHAT AM I GOING TO DO?

• Ideate, initiate, and implement email workflows and messaging across the entire user journey lifecycle - from activation to engagement, retention, and reactivation - to increase revenue, conversion rates, and user lifetime value.
• Own and optimize in-product experiences such as modals, banners, walkthroughs, and interactive components to drive meaningful engagement, adoption, and long-term retention.
• Manage key customer engagement tools such as Braze, Appcues, and analytics platforms, ensuring they are configured and leveraged for maximum impact across the entire user lifecycle.
• Collaborate closely with Product, Design, Development, and Data teams to seamlessly integrate lifecycle marketing strategies into the user experience and drive efficient, high-quality execution.
• Analyze performance data across the full user lifecycle, extract actionable insights, and iterate quickly to continuously improve key growth and retention metrics.
  
  

Requirements

• 3+ years of experience in lifecycle marketing, product marketing, or marketing automation, with a proven track record of designing and executing successful experiments and campaigns across the user journey.
• Hands-on experience with key marketing and engagement tools, including Braze (or similar CRM/lifecycle platforms), Appcues, etc.
• Strong background in executing in-product marketing experiences such as modals, banners, walkthroughs, and personalized user journeys.
• Demonstrated ability to work cross-functionally with Product, Design, Development, and Data teams to deliver integrated marketing solutions.
• Analytical thinker with a data-driven mindset; able to extract insights from performance data and translate them into actionable strategies.
• Excellent project management skills; comfortable managing multiple priorities and delivering high-quality work in a fast-paced environment.
• Technically proficient with a problem-solving approach — able to troubleshoot and resolve marketing-related technical issues independently.
• Curious, self-motivated, and eager to continuously explore new tools, technologies, and growth tactics.
• Bachelor’s or Master’s degree in Marketing, Business, Analytics, or a related field is a plus.
  
  

Success Metrics

• Improved user activation and onboarding completion rates.
• Increased user engagement, feature adoption, and retention across key lifecycle stages.
• Consistent delivery of growth experiments with measurable uplift in core KPIs.
• Lifecycle Campaign Performance: High engagement and conversion from Braze and in-product campaigns.
• Effective use of marketing tools to enable fast, independent campaign execution.
• Clear impact on user LTV and overall revenue growth.
  
  

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or a special need.