Life Cycle Marketing Manager (Maternity Leave)

Job Description

About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Fiverr, Go Cardless and VaynerMedia rely upon Bob to help them create the best work experiences for their people.

Come and be you with us

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

Who you are  

We are seeking a strategic and analytical Life Cycle Marketing Manager to join our team on a temporary basis to cover maternity leave. This role is central to how we engage and convert high-intent leads, from initial awareness through to MQL and SQL stages.

You’ll take ownership of our lifecycle programs, working across email, website personalization (Drift, Trendemon, Navatic, Mutiny), and retargeting campaigns to optimize the lead journey and drive pipeline growth. Your work will be guided by clearly defined KPIs and aligned with company goals, using journey mapping, segmentation, and campaign automation to deliver meaningful engagement at scale.

This is not a customer marketing role—it's all about turning leads into revenue opportunities. If you're someone who thrives on strategic ownership, cross-functional collaboration, and performance-driven marketing, we’d love to hear from you.

What you should have

• 4+ years of experience in lifecycle, email, or CRM marketing, preferably within B2B SaaS organizations with a focus on lead lifecycle, demand generationת CRO, or email/CRM strategy. 
  
  

• Proven track record of designing and executing nurture/automation programs that drive measurable improvements in conversion rates and prospects’ retention. 
  
  

• Hands-on experience with marketing automation platforms (e.g., Marketo, HubSpot) and CRM systems (e.g., Salesforce). Marketo experience is a plus.
  
  

• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies. 

• Deep understanding of B2B user journey mapping and optimizing touchpoints throughout the funnel
  
  

• Excellent project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines. 
  
  

• Exceptional communication and collaboration skills, with experience working cross-functionally in a dynamic environment. 
  
  

• Comfortable working in a fast-paced environment with high standards and clear business impact
  

Preferred Qualifications:

• Experience in B2B SaaS or technology industries.
  
  

• Proficiency in data visualization tools (e.g., Tableau) and experience presenting findings to stakeholders.

What you will do

• Map, Develop and Implement Lifecycle Marketing Strategies: Design and execute comprehensive marketing plans that address the lead journey, including, engagement, retention, and reactivation to become MQLs/SQLs.
  Own the mapping of buyer journeys across all stages—identifying critical touchpoints and optimizing them for engagement and conversion.
  
  

• Campaign Management: 
  Own the email marketing channel end-to-end—planning, building, testing, and optimizing lifecycle email campaigns. Create and manage multi-channel marketing campaigns (email, website, retargeting initiatives) tailored to various lead segments to drive engagement, conversions, and funnel progression.
  
  

• Segmentation and Personalization: Utilize leads data and behavior insights to segment audiences and deliver highly targeted, personalized communications.
  
  

• Performance Analysis: Monitor and analyze campaign performance metrics, such as engagement rates, conversion rates, to inform and optimize marketing strategies. 
  
  

• Cross-Functional Collaboration: Work closely with Digital Marketing (CRO , Paid Media team, SEO), Product Marketing, Sales, Customer Marketing, MOPS and other teams to ensure alignment and consistency in messaging across all prospects’ touchpoints.
  
  

• Marketing Automation: Manage and optimize marketing automation tools and CRM systems to streamline campaign execution and reporting. 
  
  

• Content Development: Collaborate with the content and creative performance team to create compelling materials that support lifecycle marketing initiatives and resonate with target audiences.

• Company share options plan

• We have a flexible hybrid working model

• Work from home allowance- to get your home office set up!

• Payment for sick leave from the first day

• 2 Social Impact days per year for volunteering

• Annual Headspace subscription and wellness benefits

• Awesome employee referral program- $2,500 for each successful referral with an additional ambassador programme

• 10 bis or cibus/wolt- you get to pick!

• Transportation allowance

• Dog-friendly

• Temporary remote work from anywhere in the world for up to 2 months (after 6 months of employment)

• Fun company and team social events (locally and virtually with our global teams)

• Bob balance days - 4 additional days within a calendar year - Enjoy a company-wide long weekend at the beginning of each quarter

If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!