Product Marketing Manager

Description

Fiverr is seeking a Product Marketing Manager to lead the go-to-market and growth strategy for key seller programs – our subscription-based offerings that drive talent success and platform revenue. This is a high-impact, cross-functional role for a strategic thinker and doer who is passionate about driving measurable growth through activation, engagement, and retention.

As a PMM in this domain, you’ll optimize and scale existing programs by launching new features, refining positioning, and executing lifecycle strategies that enhance product adoption and increase customer value. You’ll work at the intersection of product, data, marketing, and operations to ensure our talent get the most value from their subscriptions.

WHAT AM I GOING TO DO?

• Own and execute go-to-market strategies for seller subscription programs and new feature launches – from research and messaging to enablement and campaign delivery
• Design and execute full-funnel marketing strategies to improve seller activation, reduce churn, and increase program stickiness through onboarding flows, education, and habit-forming product experiences
• Develop & execute lifecycle communications across multiple channels that target each stage of the user journey
• Craft compelling, segmented, data-backed value props & messaging frameworks tailored to diverse seller personas and business types
• Drive impact with data by define success metrics, test hypotheses, and work closely with analytics to optimize performance
• Collaborate daily with product, design, content, BI, business owners, and operations to ensure alignment and execution
• Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience
• Work hands-on with marketing tools and analytics platforms to implement, track, and refine strategies in real-time
  
  

Requirements

• 4+ years of experience in product marketing, ideally within a marketplace, SaaS, or consumer-facing tech environment
• Proven experience leading GTM strategies for new products and features and executing relevant lifecycle marketing campaigns and activities
• Strong business acumen with a performance mindset, comfortable owning goals and linking marketing efforts to impact
• Skilled storyteller who can articulate value, simplify complexity, and inspire action across audiences
• Highly organized, self-directed, and detail-oriented with a bias for clarity, documentation, and follow-through
• Strong analytical skills, highly capable of interpreting data, performing qualitative research, running A/B tests, and translating results into actionable key takeaways
• Experience working and successfully collaborating with multiple internal partners, including product, design, content, customer success, brand, business owners, and support
• Excellent written and verbal communication skills
• Bonus: Experience as a freelancer or deep familiarity with the freelancing ecosystem
• English – Advanced, proficient at a high level
  
  

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

EQUAL OPPORTUNITIES

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or special needs.