Marketing Automation Manager

Startup Nation Central (SNC) is a non-profit organization that strengthens Israel’s innovation ecosystem and connects it to global opportunities. We help innovators tackle the world's most pressing challenges by building bridges, fostering collaborations, and driving impactful initiatives. Join our dynamic team to play a pivotal role in showcasing Israeli innovation to the world.

Role Overview:

We are seeking an experienced Marketing Automation Manager to oversee and optimize our Marketo platform and marketing automation strategies. In this role, you will be responsible for designing and executing efficient workflows, enhancing campaign performance, and driving audience engagement. This is an exciting opportunity for someone with a passion for marketing technology and a proven ability to manage complex systems to make a meaningful impact within our team.

Key Responsibilities:

• User management, onboarding, and ongoing support for team members.
• Work with our vendor on integrations, add-ons, and API connections with other platforms.
• Manage campaign limits, communication settings, campaign channels.
• Work with Marketo customer support to resolve technical issues and explore new features or add-ons suitable for SNC’s marketing needs.
• Maintain data quality in the Marketo database, addressing SFDC sync issues, duplicates, and outdated records.
• Design, build, and execute automated marketing campaigns, including email marketing, lead nurturing, A/B testing and performance analysis.
• Analyze campaign performance and provide actionable insights to improve performance.
• Develop and maintain benchmarks for email engagement and performance metrics.
• Work closely with content, creative, and digital teams to align automation strategies with broader marketing goals.
• Stay updated on trends, best practices, and performance benchmarks in email marketing.

Requirements:

• 3-5 years of experience managing Marketo, including campaign execution, workflows, and platform optimization.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Experience with Marketo<>Salesforce synchronization options, proficiency in additional tools such as Drift Email, Zapier, and ZeroBounce.
• Excellent project management and communication skills.
• Detail-oriented, with a strong sense of accountability and follow-through.
• Marketo certification is a strong advantage.
• Fluent English

What We Offer:

• A collaborative and mission-driven work environment.
• Opportunities for professional growth and development.
• The chance to work on impactful projects that showcase Israeli innovation globally.