Marketing Automation Manager

Role Overview:

We are seeking an experienced Marketing Automation Manager to lead and optimize our Marketo platform and marketing automation strategies. This role offers the opportunity to design and execute efficient workflows, improve campaign performance, and drive audience engagement.

The ideal candidate will have a strong technical background, experience in data-driven marketing, and the ability to collaborate cross-functionally to maximize the effectiveness of our automation systems.

Key Responsibilities:

✅ Marketo Platform Management: Oversee user management, onboarding, and ongoing support for team members.

✅ Integration & API Management: Work with vendors on integrations, add-ons, and API connections between Marketo and other platforms.

✅ Campaign Execution & Optimization: Manage campaign limits, communication settings, and campaign channels for maximum efficiency.

✅ Technical Troubleshooting: Work with Marketo customer support to resolve technical issues and explore new features or add-ons.

✅ Data Quality & Maintenance: Ensure data integrity in the Marketo database, including handling SFDC sync issues, duplicates, and outdated records.

✅ Marketing Automation Strategy: Design, build, and execute automated marketing campaigns, including email marketing, lead nurturing, A/B testing, and performance analysis.

✅ Performance Analysis & Reporting: Track campaign performance and provide actionable insights to enhance marketing effectiveness.

✅ Benchmarking & Best Practices: Develop and maintain email engagement benchmarks and stay updated on industry best practices.

✅ Cross-Team Collaboration: Work closely with content, creative, and digital marketing teams to align automation strategies with broader marketing goals.

Requirements:

🔹 3-5 years of experience managing Marketo, including campaign execution, workflows, and platform optimization.

🔹 Strong analytical skills with proficiency in data analysis and reporting tools.

🔹 Experience with Marketo-Salesforce synchronization, as well as proficiency in tools like Drift Email, Zapier, and ZeroBounce.

🔹 Excellent project management and communication skills.

🔹 Detail-oriented with a strong sense of accountability and follow-through.

🔹 Marketo certification is a strong advantage.

🔹 Fluent English (written and verbal).