Marketing Automation Manager

Startup Nation Central (SNC) is a non-profit organization that strengthens Israel’s innovation ecosystem and connects it to global opportunities. We help innovators tackle the world's most pressing challenges by building bridges, fostering collaborations, and driving impactful initiatives. Join our dynamic team to play a pivotal role in showcasing Israeli innovation to the world.

Role Overview:

We are seeking an experienced Marketing Automation Manager to oversee and optimize our Marketo platform and marketing automation strategies. In this role, you will be responsible for designing and executing efficient workflows, enhancing campaign performance, and driving audience engagement. A strong background in Account-Based Marketing (ABM) is essential, as you will implement targeted strategies that align with business objectives. This is an exciting opportunity for someone with a passion for marketing technology and a proven ability to manage complex systems to make a meaningful impact within our team.

Key Responsibilities:

Marketo Management:

• User management, onboarding, and ongoing support for team members.
• Manage integrations, add-ons, and API connections with other platforms.
• Set up and maintain social media integrations to support multi-channel campaigns and track cross-platform engagement.
• Manage campaign limits, communication settings, campaign channels, and field configurations.
• Work with Marketo customer support to resolve technical issues and explore new features or add-ons suitable for SNC’s marketing needs.

Database Maintenance:

• Maintain data quality in the Marketo database, addressing SFDC sync issues, duplicates, and outdated records.
• Work within a highly customized Salesforce environment to ensure alignment.
• Understand and integrate data from SNC’s Finder database into the Marketo system.

Campaign Development:

• Design, build, and execute automated marketing campaigns, including email marketing, lead nurturing, and customer journeys within Marketo.
• Implement and manage Account-Based Marketing (ABM) strategies and campaigns to target high-value accounts

Email Marketing:

• Design and execute diverse email marketing campaigns with A/B testing and performance analysis.
• Stay updated on trends, best practices, and performance benchmarks in email marketing.

Analytics & Reporting:

• Analyze campaign performance and provide actionable insights to improve performance.
• Develop and maintain benchmarks for email engagement and performance metrics.
• Combine data from PowerBI dashboards, Google Analytics, and Finder Analytics for holistic reporting.

Collaboration & Innovation:

• Work closely with content, creative, and digital teams to align automation strategies with broader marketing goals.
• Stay updated on trends in marketing automation, ABM, and Marketo features to innovate and optimize processes.

Compliance:

Ensure all campaigns are conducted with legal awareness and adhere to applicable data privacy standards, utilizing Marketo’s tools to support compliance where necessary.

Requirements:

• 3-5 years of experience managing Marketo, including campaign execution, workflows, and platform optimization- A MUST!
• Proven expertise in Account-Based Marketing (ABM) strategies and tools.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Experience with Marketo<>Salesforce synchronization options. Proficiency in additional tools such as Drift Email, Zapier, WordPress, Oktopost, ZeroBounce, PowerBI, and Bitly.
• Excellent project management and communication skills.
• Detail-oriented, with a strong sense of accountability and follow-through.
• Marketo certification is a strong advantage.
• Experience in HUBSPOT- an advantage.
• Fluent English

What We Offer:

• A collaborative and mission-driven work environment.
• Opportunities for professional growth and development.
• The chance to work on impactful projects that showcase Israeli innovation globally.

How to Apply:

If you’re ready to join a dynamic team and make a difference, please submit your resume and a cover letter to [Insert Email/Link].

Start-Up Nation Central is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.