Sportsbook CRM Manager

About THE VELI GROUP

THE VELI GROUP is an innovative and forward-thinking online business, developing products and operating in the iGaming world of Sports-Betting and Casino. Our leadership team brings many years of expertise that is harnessed to create an extraordinary success rate. We specialize in mature and developing regulated territories and operate our own brands only while controlling the value chain from A-Z.

Our cutting-edge technology, Omni-Channel customer-centric approach, and data-driven strategy allow us to manage brands in highly competitive territories.

About the position

We would like to recruit a skilled Sportsbook CRM Manager to take our Sportbook omni-channel experience to the next level. The individual in this role will be responsible for developing and implementing strategies to acquire new customers and to retain existing ones in our sportsbook vertical across all channels.

Duties and Responsibilities

• Create and manage the sportsbook calendar and the monthly promotional calendar
• Coordinate with the relevant teams to oversee their execution of promotions – marketing, performance marketing, CRM, and studio
• Make adaptations and optimizations as required to improve results per channel, per shop, per segment etc
• Measure, report and optimize all CRM activities within the Sports product
• Work against the budget and CRM targets and make sure you cover all KPIs with the right actions for the right segments
• Send daily and weekly reports to the Head of CRM
• Make sure the website and comms are targeted correctly and accurately
• Make sure promotions are visible, easy, clear, and simple for our customers to engage with
• Analyze competitors’ marketing products and offers in markets where Paridirect operates
• Analyze customer data to identify trends and opportunities
• Monitor industry trends and stay up-to-date on best practices in acquisition.

About the Ideal Candidate

• 3+ years of experience in Sportsbook promotions
• Passion and extensive knowledge of sports and betting
• Proven track record of driving growth for a company
• Strong analytical skills and experience using data
• Experience working on the African market (preferable option)
• Excellent communication and leadership skills
• Fluent in English - must
• Fluent in French - advantage
• Ability to analyze large amounts of data quickly and accurately

What we offer:

• Be part of a dedicated team, building exciting brands in diverse territories
• Ultra-vibrate, fast-paced environment
• Food allowance, Travel expenses, and Pension as law
• A chance to fulfill and realize your potential in a hyper-scale business
• Great opportunities for career growth within the group
• Experience in a fast-growing international company