CRM Manager

We are a fast-growing iGaming operator running multiple Gaming brands across global markets. We move fast, we measure everything, and we hold our teams to a high commercial standard. CRM is at the core of how we retain, engage and monetize our player base - and this role sits at the heart of it.

The role

This is a hands-on, commercially focused CRM role with real ownership. You will plan, build, execute and optimise the full promotional calendar across all Gaming brands - from major themed campaigns and game launches to provider network promotions and always-on messaging. You own the brief, you own the execution, and you own the results.

You will work across Email, Push, TG, WhatsApp, onsite banners and promotional pages - and you will be expected to know what is working, why, and what to do about it when it is not.

Key Responsibilities

Promotional calendar

• Build and maintain the monthly promotional calendar per brand - anchored to holidays, game and product launches and provider schedules.
• Own all ATL campaigns across all player segments: FTD0, Norm, HV and VIP.
• Every campaign has a clear objective - event-led (Xmas, Ramadan, World Cup) or KPI-driven (deposit push, segment activation, reactivation support).

Game launches and big promotions

• Own the promotional execution for new game launches
• Coordinate with game providers on launch timing and network tournament windows. Translate into a full campaign brief across all channels.
• Measure NGR uplift and participation per launch. Feed findings back into future planning.

TG & WA broadcast strategy

• Own the broadcast channel plan across Telegram and WhatsApp - content calendar, scripts, clips and offer distribution.
• Grow the subscriber base across both channels per brand.
• Measure and optimise CTR, traffic and campaign participation. This is an underleveraged channel with significant upside - you will be expected to unlock it.

Provider network promotions

• Plan and execute provider Play network tournaments and equivalent promotions from other providers.
• Own timing, player communications and onsite visibility per provider schedule.

Competitor intelligence

• Weekly sweep of key competitors per market - websites, CRM communications, TG channels, social.
• Track offer mechanics, campaign frequency and promotional positioning.
• Share monthly findings with the Monetization team. Apply relevant insights to your own campaigns and channel strategy.

Performance measurement and optimisation

• Run A/B tests continuously - subject lines, copy, creative, timing, bonus structure. Minimum 2 per brand per month.
• Review campaign performance weekly with the BA team - CTR, conversion, opt-out rates, bonus cost vs NGR.
• Implement test winners, document learnings, improve continuously.

Requirements

Experience

• 3+ years in a CRM, campaign management or digital marketing role, ideally within iGaming.
• Hands-on experience managing multi-channel campaigns across Email, Push, TG or similar.
• Experience building and owning a promotional calendar across multiple brands or markets.
• Familiarity with CRM tools and bonus/campaign platforms (experience with Smartico or Pragmatic solutions is a plus).
• Gaming experience is strongly preferred - you should understand player segments, bonus mechanics and the commercial dynamics of Gaming.

Skills and mindset

• Commercially sharp - you understand what drives NGR and you make decisions with that in mind.
• Detail-oriented - QA is yours to own. Errors cost real money and damage the player experience.
• Organised - you manage multiple campaigns across multiple brands simultaneously without dropping the ball.
• Data-driven - you use performance data to make decisions and back up recommendations.
• Proactive - you surface issues early, come with solutions and do not wait to be told what to do.
• Strong communicator - you write clear, persuasive briefs and can explain campaign performance simply.