Marketing Automation Manager

We are looking for a Marketing Automation Manager to join us!

Why Join Us?

As the world’s leading vendor of Cyber Security, facing the most sophisticated threats and attacks, we’ve assembled a global team of the most driven, creative, and innovative people. At Check Point, our employees are redefining the security landscape by meeting our customers’ real-time needs and providing our cutting-edge technologies and services to an ever-growing customer base.

We are currently seeking a highly skilled and experienced Marketing Automation Manager with in-depth knowledge of Marketo to join our Marketing team.

As the Marketing Automation Manager, you will be responsible for driving the success of our email marketing campaigns, landing page development, and automated nurture journeys. This role requires a strategic thinker who is also hands-on, with a keen understanding of marketing automation best practices and technologies.

Key Responsibilities

• Build and execute email marketing campaigns using dynamic content, A/B testing, tokens etc.
• Build and test landing pages and forms (hosted in Marketo).
• Monitor and optimize email performance, ensuring high deliverability and engagement.
• Develop and implement automated nurture campaigns to guide leads through the sales funnel.
• Utilize Marketo to set up and optimize nurture workflows.
• Analyze data to identify opportunities for improvement in nurture journey effectiveness.
• Oversee & manage the lists segmentations for targeted marketing efforts. Manage the overall contact list acquisition from vendors.
• Ensure data cleanliness and accuracy within the marketing automation platform.
• Work cross-functionally with corporate marketing, demand generation, customer success, business operations, and other areas of organization to discuss email execution goals, timelines, and success metrics to deliver best-in-class end user, customer, and partner email experience.

Qualifications

• Minimum of 3 years of experience in marketing automation, with a focus on email marketing, landing page development, and nurture journeys.
• Proficiency in Marketo is a must.
• Strong understanding of email marketing best practices, A/B testing, and analytics.
• Excellent project management and organizational skills.
• Familiarity with Salesforce is a big advantage.