Marketing Automation Team Lead

Guesty is the all-in-one platform for hospitality businesses to automate and optimize every aspect of their operations. With purpose-built technology, industry-wide expertise, and an R&D team of 200+ engineers, Guesty ensures that hospitality businesses can streamline and achieve growth, while delivering the best value to guests. With a complete suite of features and 150+ industry partners, including major booking OTAs like Airbnb, Vrbo, Booking.com, Tripadvisor, Expedia, Hopper, Google Travel, and many more, Guesty is transforming the hospitality industry with innovative solutions.

Today, Guesty has 15 offices and 700+ team members across the globe.

Guesty’s growth team is on the hunt for a Marketing Automation Team Lead.

If you are passionate about growth, new integrations make you smile, data and large-scale automations get you going, and you are looking for a place that will enable you to incorporate generative AI tools in your work, you have found what you are looking for.

Responsibilities:

• Collaborate closely with the growth and marketing teams and steer a team of marketing automation specialists.
• Execute and oversee a wide range of automated marketing campaigns, focusing on email campaigns, accelerating sales through automations, and lead to customer journey optimizations.
• Be our HubSpot expert and the owner of our prospects' data for the entire company.
• Foster communication within the Marketing team and with external departments, translating business goals into actionable and effective strategies.
• Engage creatively with the broader marketing team, driving fresh initiatives in line with our objectives.
• Lead the incorporation of AI tools for increased productivity, efficiency, and data visibility.
• Own both ongoing reporting and dedicated data requests for an extremely data-driven team.

Requirements:

• A minimum of 3 years of experience in Marketing Automation/Operations roles.
• At least 1 year of experience managing a team within the marketing department.
• Hands-on experience in using HubSpot and Salesforce is a must.
• Knowledge and understanding of all performance-based growth aspects.
• Extensive know-how across various marketing automation disciplines, including lead generation, customer segmentation, email marketing, and campaign analytics.
• Acute understanding of marketing analytics and data-driven strategies.
• Resilience to thrive under stringent deadlines.
• Experienced in email marketing strategies and audience-based segmentation.
• Team-first mentality complemented by exceptional communication capabilities.
• Proficient in English, both in written and verbal communication.
• Experience in both B2B and B2C marketing is a big advantage.
• Passion for incorporating generative AI tools into automations and processes.
• Experience in ABM and personalized marketing is an advantage.

Guesty is proud to be an Equal Opportunity Employer. We provide equal employment opportunities to all employees and applicants regardless of any characteristic protected by law.