Senior Marketing Operation Manager

Grab your cape, become a SuperHyro!Hyro, the leading responsible conversational AI platform for healthcare, enables enterprises to automate workflows and conversations across their most valuable platforms, services, and channels—including call centers, websites, SMS, mobile apps, and more. Top-performing organizations trust Hyro's plug-and-play approach, including an award-winning natural language engine, to help them recapture time and investment lost to building and maintaining chat and voice solutions.What Are We Looking For?A lead without a source? Not on your watch. That’s because Hubspot and Salesforce are in perfect sync. You love operational efficiency- when an ABM campaign runs smoothly, you sleep soundly at night and dream of the marketing-sourced revenue that’ll come from your efforts. That’s why you’ll make a phenomenal Senior Marketing Operations Manager at Hyro. You’re excited by the opportunity to build and expand our account-based marketing programs and establish industry-leading AI frameworks with the hottest new tools. Your passion for using marketing technologies to drive pipeline and analyze and optimize processes is unquenchable. You want to be responsible for generating marketing awareness and converting that awareness efficiently into leads, aligning with overall marketing goals and KPIs. You’re a brilliant thinker with sharp attention to detail. Finally, you seek impact- you’re driven to transform our lead scoring, nurturing and workflows, as well as to amplify our brand.Does this sound like you? If you’re motivated, smart, creative, and a phenomenal marketing ops leader, we want you to grab your cape and become a SuperHyro.Requirements:5+ years of Marketing Operations experience in B2B SaaS, including deep expertise in HubSpot and marketing automationStrong understanding of marketing analytics, reporting, attribution models, ABM foundations, and KPI trackingA collaborative mindset with experience working across GTM stakeholders (marketing, sales, RevOps)Hands-on experience building with AI tools/ AI-powered workflow automationsExperience with marketing analytics tools and reporting, Hubspot, ABM tools, and Outreach/ Clay/ ZoomInfo2+ years of Salesforce administration experience – advantageProfessional written and spoken English - a mustProject management experienceProven ability to translate complex data into clear, actionable insightsSelf-motivated and independent, with the ability to thrive in a fast-paced environmentExcellent organizational skills and ability to prioritize and meet deadlinesGood written and verbal communication skillsResponsibilities:Build and own HubSpot workflows, lifecycle stages, and lead routing logicDesign and optimize lead scoring to improve lead prioritization and nurtureOwn marketing tech stack, including tools, integrations, and system configurationCreate nurture sequences and strategy in collaboration with Growth Marketing to ensure better engagement across the entire funnelDevelop and maintain campaign dashboards and funnel conversion reporting to track performance across the buyer journeyDefine and enhance lead management processes, including MQL/SQL definitions and BDR and sales handoffs, in partnership with RevOpsBuild and maintain golden lists using ICP criteria and intent signalsSupport and shape attribution strategy, conducting performance analysis across channels and initiativesActively monitor, analyze and report on the health of marketing contribution to pipeline, ROI, customer acquisition and penetration, contact acquisition, and campaign activity and results utilizing Salesforce, Google Data Studio and marketing attribution platformsAct as the strategic owner of the marketing funnel, identifying and addressing conversion bottlenecks and optimization opportunitiesOptimize speed and delivery at top-of-the-funnel with AI tools and automation (ex. Zapier, Clay, Gemini)Automate internal notifications to BDRs and AEs for lead assignments and engagement triggersEqual Opportunities:Hyro is an equal opportunity employer. We do not discriminate against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability or sex.