Marketing Operations Manager

Location: Haifa, Israel (Hybrid: 3 days office, 2 days remote)

Employment Type: Full-time

Experience Level: 3-5+ years in B2B/SaaS marketing

About Coldi.ai

Coldi.ai is an early-stage AI startup revolutionizing how businesses handle voice communications. We're building AI-powered voice agents that sound human, think fast, and convert better than traditional call centers. Our platform empowers businesses across fintech, real estate, insurance, home services, and B2B to scale their sales, support, and outreach operations with intelligent voice interactions.

This is a startup. We're lean, fast-moving, and ambitious. We need someone who thrives in the 0-to-1 phase, isn't afraid to roll up their sleeves, and can execute across the entire marketing stack.

The Opportunity

We're seeking a hands-on, entrepreneurial Marketing Manager to own and execute our go-to-market strategy during a critical growth phase. You'll be our first dedicated marketing hire, reporting directly to leadership, with the autonomy to build, test, and scale campaigns that drive real revenue.

Your mission: Drive qualified pipeline and customer acquisition through performance marketing initiatives. This isn't a "brand awareness" role - this is performance marketing that directly impacts the bottom line.

You'll work from our Haifa office 3 days per week (collaborative environment with sales, product, and engineering teams) and 2 days remotely, giving you flexibility while maintaining the startup intensity we need.

What You'll Own

Full-Funnel Demand Generation

Build from scratch: Design and execute multi-channel campaigns (PPC, email, social, events, partnerships) targeting high-value B2B customers

Launch outbound campaigns: Leverage AI-powered outreach to generate qualified leads at scale

Run high-converting PPC: Manage Google Ads and LinkedIn campaigns with performance accountability

Execute ABM: Personalized outreach to enterprise accounts using video, direct mail, and multi-touch sequences

Own email marketing: Build nurture sequences, product announcements, and re-engagement campaigns in HubSpot

Drive event strategy: Plan and execute industry conferences, demos, and field marketing to generate qualified pipeline

Website, Content & Brand

Manage the website: Full ownership of coldi.ai—content, UX, conversion optimization, SEO, A/B testing

Create high-intent content: Comparison pages, case studies, ROI calculators, industry guides

Build sales enablement: Pitch decks, one-pagers, battle cards, demo scripts, proposal templates

Optimize for conversions: Every page should drive demos, trials, or qualified leads - not just traffic

Marketing Ops & Automation

HubSpot expert: Lead scoring, workflow automation, campaign tracking, reporting dashboards and

Integrate marketing stack

Automate workflows: Content publishing, lead enrichment, follow-up sequences, reporting

Track everything: CAC, conversion rates, pipeline velocity, customer acquisition metrics

Cross-Functional Collaboration

Partner with sales: Align on ICP, messaging, lead handoff, conversion strategies

Work with product: Customer feedback loops, feature launches, product-led growth experiments

Coordinate with IT/developers: Website updates, integrations, analytics, tracking implementation

Manage agencies/freelancers: Designers, copywriters, video producers, event coordinators as needed

Budget & Performance Management

Own marketing budget: Allocate resources across channels, negotiate vendor contracts, track ROI

Operate lean: Maximize impact with limited resources - scrappy, creative, data-driven decisions

Prove value: Regular reporting on spend vs. results, pipeline generated, revenue attributed

Who You Are

Must-Haves:

3+ years in B2B/SaaS marketing with proven track record of driving revenue, not just leads

Hands-on campaign builder: You've launched Google Ads, LinkedIn campaigns, email sequences from scratch - and optimized them to profitability

HubSpot power user: Good in CRM management, email marketing, automation workflows, reporting

Data-driven: You live in spreadsheets, make decisions based on metrics, and obsess over conversion rates

Startup mentality: Comfortable with ambiguity, fast iteration, wearing multiple hats, and getting things done without bureaucracy

Fluent in English: Excellent written and verbal communication for campaigns, content, and stakeholder updates

Self-starter: You don't wait for instructions - you identify opportunities, propose solutions, and execute autonomously

Ideal Background:

B2B SaaS experience: Marketing AI tools, call center tech, CRM, sales automation, or fintech

Performance marketing: Proven ability to manage significant ad budgets with clear ROI

Marketing automation: Experience with N8N, Zapier, Make, or similar workflow tools

Event marketing: Planned and executed trade shows, conferences, or field marketing events

ABM experience: Personalized campaigns targeting high-value enterprise accounts

Content creation: Can write compelling copy, landing pages, case studies, or manage freelancers who do

Bonus Points:

You've worked at an early-stage startup (Seed to Series A) and thrived in the chaos

Experience selling to home services, real estate, insurance, collections, or healthcare industries

Familiarity with AI/ML products or voice/telephony technology

You understand call center operations or have sold to operations/customer service leaders

Hebrew speaker (helpful for local market, but not required)

You've built referral programs, partnership channels, or community-led growth strategies

What We Offer:

Compensation & Growth

Competitive base salary

Performance bonuses tied to customer acquisition and revenue targets

Career growth: As we scale, this role expands into Head of Marketing or CMO

Work Environment:

Modern workspace, collaborative team, fast decision-making

Hybrid flexibility: 3 days in office, 2 days remote

Startup culture: Direct access to founders, flat hierarchy, your ideas matter

Resources & Support:

Dedicated marketing budget with room to grow based on performance

IT/Product support: Developers, web designers, automation specialists at your disposal

Sales collaboration: Work directly with sales manager to close deals and optimize handoffs

Best-in-class tools: HubSpot, Google Workspace, Slack, N8N, Apollo, Calendly, Zapier, and more

Use our product: Leverage Coldi AI agents for your own marketing campaigns