Senior Marketing Operations Manager

Grab your cape, become a SuperHyro!

Hyro, the leading responsible conversational AI platform for healthcare, enables enterprises to automate workflows and conversations across their most valuable platforms, services, and channels—including call centers, websites, SMS, mobile apps, and more. Top-performing organizations trust Hyro's plug-and-play approach, including an award-winning natural language engine, to help them recapture time and investment lost to building and maintaining chat and voice solutions.

What Are We Looking For?

A lead without a source? Not on your watch. That’s because Hubspot and Salesforce are in perfect sync. You love operational efficiency- when an ABM campaign runs smoothly, you sleep soundly at night and dream of the marketing-sourced revenue that’ll come from your efforts. That’s why you’ll make a phenomenal Senior Marketing Operations Manager at Hyro. You’re excited by the opportunity to build and expand our account-based marketing programs and establish industry-leading AI frameworks with the hottest new tools. Your passion for using marketing technologies to drive pipeline and analyze and optimize processes is unquenchable. You want to be responsible for generating marketing awareness and converting that awareness efficiently into leads, aligning with overall marketing goals and KPIs. You’re a brilliant thinker with sharp attention to detail. Finally, you seek impact- you’re driven to transform our lead scoring, nurturing and workflows, as well as to amplify our brand.

Does this sound like you? If you’re motivated, smart, creative, and a phenomenal marketing ops leader, we want you to grab your cape and become a SuperHyro.

Responsibilities:

• Build and own HubSpot workflows, lifecycle stages, and lead routing logic
• Design and optimize lead scoring to improve lead prioritization and nurture
• Own marketing tech stack, including tools, integrations, and system configuration
• Create nurture sequences and strategy in collaboration with Growth Marketing to ensure better engagement across the entire funnel
• Develop and maintain campaign dashboards and funnel conversion reporting to track performance across the buyer journey
• Define and enhance lead management processes, including MQL/SQL definitions and BDR and sales handoffs, in partnership with RevOps
• Build and maintain golden lists using ICP criteria and intent signals
• Support and shape attribution strategy, conducting performance analysis across channels and initiatives
• Actively monitor, analyze and report on the health of marketing contribution to pipeline, ROI, customer acquisition and penetration, contact acquisition, and campaign activity and results utilizing Salesforce, Google Data Studio and marketing attribution platforms
• Act as the strategic owner of the marketing funnel, identifying and addressing conversion bottlenecks and optimization opportunities
• Optimize speed and delivery at top-of-the-funnel with AI tools and automation (ex. Zapier, Clay, Gemini)
• Automate internal notifications to BDRs and AEs for lead assignments and engagement triggers
  
  

• 5+ years of Marketing Operations experience in B2B SaaS, including deep expertise in HubSpot and marketing automation
• Professional written and spoken English - a must
• Strong understanding of marketing analytics, reporting, attribution models, ABM foundations, and KPI tracking
• A collaborative mindset with experience working across GTM stakeholders (marketing, sales, RevOps)
• Hands-on experience building with AI tools/ AI-powered workflow automations
• Experience with marketing analytics tools and reporting, Hubspot, ABM tools, and Outreach/ Clay/ ZoomInfo
• 2+ years of Salesforce administration experience – advantage
• Project management experience
• Proven ability to translate complex data into clear, actionable insights
• Self-motivated and independent, with the ability to thrive in a fast-paced environment
• Excellent organizational skills and ability to prioritize and meet deadlines