Social Media Manager

We’re looking for a creative and hands-on Social Media Manager to take full ownership of our brand’s social presence with a strong focus on showcasing products and driving sales, and bring our creator-driven community to life across all platforms.

This role isn’t just about posting, it’s about creating a high-energy, dynamic social identity for one of the fastest-growing consumer brands in Israel and turning attention into traffic, clicks, and revenue.

You'll lead everything from content strategy to execution, storytelling, creative production, and daily engagement, all while working closely with multiple teams in a fast-paced environment.

If you live and breathe social, know how to turn ideas into content people can’t ignore, and perform at your best in a fast-paced environment - you’ll feel right at home here.

What You’ll Do

Manage and operate all of Mami’s social media channels end-to-end.
Identify trends, capture the momentum, and keep Mami’s content fresh, fun, and culturally relevant.
Create marketing content including photos, videos, stories, and copywriting that reflects Mami’s tone and community.
Own the creative planning for ads, stories, and brand moments across platforms.
Lead campaign production from planning and shooting to editing and publishing.
Coordinate with internal teams (Sales, Marketing, Content) to ensure alignment and seamless execution.
Analyze performance across channels to optimize strategy and refine content.

Requirements:

Proven experience managing social media accounts (Instagram, TikTok, etc.) in a B2C or eCommerce sector.
Ability to generate fresh, creative ideas and turn them into high-quality, on-brand content with strong copywriting skills.
Deep familiarity with social media trends, formats, and platform culture.
Strong skills in shooting, editing, and creating UGC-style stories.
Experience in tracking, running, and optimizing paid social campaigns.
Strong initiative, independence, and a “get-it-done” mindset.
Experience with design and editing tools (Canva, Photoshop, Premiere, CapCut, etc.).
Experience working with AI tools for content creation - big plus.

About Mami

Mami is a fast-growing B2C commerce startup built on community, trust, and authentic connection. What started as Maayan Adam’s creator-led store has become a leading consumer brand with over 300,000 active users. Now, Mami is evolving into a tech-driven platform empowering creators and communities to build their own personalized shopping experiences, redefining how people connect, create, and shop online.