PPC Campaign Manager

Madlan is a real estate platform revolutionizing the way people buy and rent new homes, by empowering them with knowledge. As a leading marketplace and a valuable tool for agents, Madlan provides useful information using big data algorithms and artificial intelligence. Founded in Tel Aviv, Madlan facilitates the purchase of real estate with greater transparency. Madlan is a sister company of LocalizeOS, operating in NYC, Chicago and South Florida, which has built the most advanced Operating System for Real Estate.

Madlan is Looking for a PPC manager to join our delivery team in Tel Aviv.

A typical day:

You will plan, optimize, implement and manage paid activity of our portfolio products
Ensure PPC campaigns are up & optimized according to best practice guidelines
Develop near and long-time paid strategies and campaigns
You will work closely with our customer success team, as well as with our content / product team to ensure landing pages are effectively optimized for all PPC campaigns for maximum ROI and conversion.
Perform keyword research and manage all bid management
Analyze activity and performance of all paid campaigns and report
Help to define PPC strategies
Keep up to date with the latest industry trends

Requirements:

Minimum 2 years of experience in a similar role (preferably client-side)
Proven track record in driving successful paid campaigns
Experience with lead generation platforms - advantage!
Strong working knowledge of Google AdWords, Facebook ads, Taboola, direct publishers and additional paid marketing platforms
Proven track record in managing medium to large-sized budgets
Strong attention to detail
Passion for digital marketing in general
Great communication
Strong numeric and analytical skills
Excellent knowledge of Google Analytics and Facebook analytics
Effective account management skills

Hybrid work model:
Yes