PPC Campaign Manager

Required PPC Campaign Manager
A B2C startup that developed a device that produces nutrition and lifestyle recommendations based on scientific metabolic measurements. We are on a mission to make people metabolically healthier, allowing them to understand the impact of their lifestyle on their bodies and achieve their goals.
As a pivotal player in a dynamic global market, the PPC Campaign Manager role is not just a job it's a mission. Entrusted with a multi-million dollar monthly budget, you will spearhead campaigns across a worldwide audience. This position offers an extraordinary opportunity to make a substantial impact, driving strategies in a high-stakes environment. You'll collaborate closely with innovative creative and data teams, melding art and science to shape the future of e-commerce.
This position demands expertise in digital advertising, specifically in Google Ads, combined with a strong analytical approach to drive sales and optimize marketing funnels.
Responsibilities:
Develop, implement, and optimize Google Ads and Facebook Ads campaigns to drive e-commerce sales effectively.
Analyze e-commerce trends, consumer behaviors, and market dynamics to inform advertising strategies.
Design and refine marketing funnels to optimize customer journeys from awareness to conversion.
Establish and monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer lifetime value.
Generate comprehensive reports on campaign performance, funnel analysis, and ROI, providing actionable insights and recommendations.
Collaborate with cross-functional teams to align online advertising with overall e-commerce and marketing goals.
Continuously analyze data to identify opportunities and challenges within the e-commerce strategy.