Marketing Automation Specialist

Okoora
Yero?am, Israel

Permanent Competitive
Marketing Automation Specialist
Description

Okoora is building a high-speed, AI-powered marketing engine - and we're looking for a sharp, execution-driven Marketing Tech & Automation Specialist to make it run.

This is not a creative or strategy role. This is a technical execution role.

You'll take marketing workflows that we define - and build them end-to-end using tools like Make.com , HubSpot , Zapier , and GPT-based automations.

You'll report directly to the CEO and Marketing Director, and turn complex logic into scalable, automated systems that drive marketing performance.

Responsibilities

Build smart, scalable marketing automations across tools like Make.com and HubSpot
Integrate systems (Slack, SharePoint, StoryChief, forms, CRM, Google Sheets, GPT, etc.)
Operate HubSpot Marketing Hub for emails, workflows, segmentation, and lead flows
Support GPT-driven flows (e.g. lead enrichment, auto-replies, content snippets)
Maintain automated reports (weekly updates, Slack alerts, dashboards)
Own the execution of all operational marketing logic: from lead intake to content tracking to alerts
Maintain clear documentation and keep everything running behind the scenes

What Kind of Workflows Will You Build?

GPT-based lead enrichment: New form lead HubSpot Make GPT Smart description back to CRM
Behavior-based campaigns: If a lead visits 3 pages + downloads PDF trigger HubSpot campaign
Slack alerts: When a key form is submitted auto-post to Slack with lead info + GPT-written summary
Content tracking: New blog published auto-update tracker send to Notion/Slack
Content repurposing: Blog post GPT snippet auto-scheduled social post via HubSpot

Requirements

Must-Have Requirements

Proven experience with Make.com (or Integromat) or Zapier - minimum 1 year
Strong hands-on experience with HubSpot Marketing Hub
Strong technical thinking: "if this, then that" logic, integrations, data flows
Fluent English (written + reading)
Highly organized and detail-oriented
Fast learner, solution-oriented, execution-focused

Nice to Have

Experience with GPT-based tools / OpenAI API
Worked in SaaS or fintech environments
Built automation flows with APIs or webhooks
Job ID A8.55E