Marketing Automation Specialist

About Us:

Pango is shaping the future of urban mobility. Since 2007, we've been pioneering innovative solutions for drivers and commuters, starting with our mobile parking payment service.

Today, Pango is a leading smart mobility app that empowers millions of users to effortlessly manage their transportation needs. Our app simplifies hybrid journeys by combining various transportation modes into one convenient platform.

Beyond parking, Pango offers a comprehensive suite of services to enhance your daily commute.

About the Role:

We are looking for a talented Marketing Automation with technical skills to join our marketing team and play a key role in driving advanced, personalized, and data-driven customer journeys. This role combines expertise in Marketing Automation with hands-on MarTech skills, ensuring seamless integration of systems and tools to optimize customer experiences and marketing efficiency.

Key Responsibilities:

• Set up and manage advanced customer journeys using a Marketing Automation platform.
• Design, develop, and implement personalized automation workflows for customer journeys.
• Integrate Braze with media platforms to manage and enhance campaigns within customer journeys.
• Collaborate with cross-functional teams, including development, data, and product, to align and advance marketing goals effectively.
• Perform optimization to maximize Deliverability and ensure top-tier performance.
• Implement and manage data pipelines to support customer segmentation and personalization efforts.
• Ensure data integrity and synchronization across MarTech platforms for accurate reporting and campaign execution.

Requirements:

• Proven experience in managing Marketing Automation platforms for a least 2 years.
• emphasis with Braze – a significant advantage.
• Hands-on experience in integrations, including CRM systems, analytics platforms, and APIs.
• Strong understanding of customer journeys, data-driven marketing, and performance optimization techniques.
• Expertise in Deliverability best practices and ensuring high-quality email and messaging delivery.
• Technical proficiency in managing and integrating MarTech tools, including knowledge of SQL, APIs, or similar technologies – a plus.
• Ability to analyze and utilize marketing data for segmentation, targeting, and campaign personalization.
• Creative thinking, problem-solving skills, and a results-oriented approach.
• Excellent communication and teamwork skills, with the ability to collaborate across departments.