Marketing Automation Specialist

Okoora LinkedIn

תל אביב - יפו

About The Position

Okoora is building a high-speed, AI-powered marketing engine — and we’re looking for a sharp, execution-driven Marketing Tech & Automation Specialist to make it run.

This is not a creative or strategy role. This is a technical execution role.

You’ll take marketing workflows that we define — and build them end-to-end using tools like Make.com, HubSpot, Zapier, and GPT-based automations.

You’ll report directly to the CEO and Marketing Director, and turn complex logic into scalable, automated systems that drive marketing performance.

Responsibilities

Build smart, scalable marketing automations across tools like Make.com and HubSpot
Integrate systems (Slack, SharePoint, StoryChief, forms, CRM, Google Sheets, GPT, etc.)
Operate HubSpot Marketing Hub for emails, workflows, segmentation, and lead flows
Support GPT-driven flows (e.g. lead enrichment, auto-replies, content snippets)
Maintain automated reports (weekly updates, Slack alerts, dashboards)
Own the execution of all operational marketing logic: from lead intake to content tracking to alerts
Maintain clear documentation and keep everything running behind the scenes

What Kind of Workflows Will You Build?

GPT-based lead enrichment: New form lead → HubSpot → Make → GPT → Smart description → back to CRM
Behavior-based campaigns: If a lead visits 3 pages + downloads PDF → trigger HubSpot campaign
Slack alerts: When a key form is submitted → auto-post to Slack with lead info + GPT-written summary
Content tracking: New blog published → auto-update tracker → send to Notion/Slack
Content repurposing: Blog post → GPT snippet → auto-scheduled social post via HubSpot

Requirements

Must-Have Requirements