Participant Marketing Manager

Our research depends on people. Every month, hundreds of volunteers take part in studies at our data collection sites, and each one helps move the technology forward.

We're looking for a hands-on Participant Marketing Manager to own digital lead generation for our two Israeli data-collection sites through one unified brand and funnel. The goal is to generate more than 1,000 new leads every month and keep that flow matched to what each site needs, when it needs it.

You’ll be the main marketing owner and subject matter expert for participant acquisition, bringing the knowledge and expertise needed to build and grow our lead generation engine. You’ll own digital lead generation for participant recruitment, from first interaction through lead registration, including paid and organic campaigns, content, social media, landing pages, tracking, and ongoing optimization.

This is a highly hands-on, independent role with full ownership of the function, working closely with our Data Operations and site teams.

In this position, you will:

• Build monthly participant acquisition plans based on site needs, participant profiles, volumes, and timelines.
• Plan, launch, and optimize Meta and TikTok campaigns, including audiences, creative testing, budgets, and performance.
• Manage organic activity across Instagram, Facebook, and TikTok, including posts, Reels, Stories, and short-form video.
• Build and manage landing pages, registration forms, tracking, and lead flows using no-code tools.
• Track lead quality, show-up, and conversion by channel and use the data to improve campaigns.
• Plan and run segmented email campaigns in Hebrew and English.
• Build and manage a participant referral program.
• Work closely with site teams to align recruitment efforts with study needs and timelines.
• Manage freelancers and external suppliers when needed.
• Use AI tools as part of your daily workflow for content, ideation, editing, and analysis.
• Ensure marketing materials follow relevant research, privacy, and ethics requirements.

Our ideal candidate:

• 2-4 years of hands-on experience in digital marketing, social media, growth, or lead generation.
• Hands-on experience with Meta Ads Manager and TikTok Ads.
• Strong content creation skills, including short-form video.
• Experience with email campaigns and digital funnels.
• Excellent Hebrew and English writing skills.
• Comfortable working with campaign metrics, tracking, and basic reporting.
• Highly hands-on, independent, organized, and driven.
• Strong ownership and ability to manage multiple priorities and work cross-functionally.
• Practical, everyday use of AI tools.

Advantages

• Experience managing online communities.
• Google Ads, landing-page builders, or CRM experience.
• Experience in research, healthcare, or another regulated environment.
• Experience with participant recruitment or performance marketing.

Tools: Meta Ads Manager, TikTok Ads Manager, CapCut, Canva or Adobe, no-code tools, CRM and AI tools. Equivalent tools are fine.

This is a full-time position located in Tel Aviv

If this sounds exciting, get in touch: [email protected]

At Hemispheric, we care about people and do not discriminate based on... anything.