E-commerce Conversion Rate Optimization (CRO) Manager

Particle is a fast-growing men’s grooming and skincare brand with a strong direct-to-consumer business in the U.S. We operate at a significant scale across paid media, e-commerce, retail, and marketplaces, and are constantly looking for ways to improve the customer journey and maximize the value of every visitor who reaches our site.

We are looking for an experienced CRO professional to own the discipline end-to-end across Particle’s website, landing pages, product pages, funnels, and checkout experience.

This is a highly analytical and hands-on role with a clear goal: systematically increase revenue per visitor and conversion rate without compromising brand experience or customer quality.

Responsibilities

• Own Particle’s CRO strategy and experimentation roadmap, with a focus on driving measurable improvements in conversion, revenue per visitor, average order value, and overall e-commerce performance.
• Identify and prioritize conversion opportunities across the full customer journey, including landing pages, product pages, cart, checkout, and mobile experiences.
• Build and manage a structured pipeline of CRO hypotheses and experiments, prioritizing initiatives based on potential impact, confidence, effort, traffic requirements, and business value.
• Design, launch, and analyze A/B and multivariate tests, translating results into clear insights and actionable recommendations.
• Turn successful experiments into permanent site improvements, while using unsuccessful or inconclusive tests to generate new hypotheses and iterations.
• Analyze quantitative and qualitative customer behavior data using funnel analysis, site analytics, heatmaps, session recordings, surveys, and segmentation to identify friction points and growth opportunities.
• Develop, test, and optimize dedicated landing pages and on-site experiences for paid acquisition traffic.
• Identify opportunities to improve offers, bundles, pricing, upsells, cross-sells, personalization, and other commercial levers throughout the customer journey.
• Partner closely with Growth, Creative, Product, Design, Development, Analytics, and Marketing teams to bring experiments and conversion improvements to life.
• Establish clear CRO reporting and documentation, building organizational knowledge around experiments, customer behavior, and key conversion drivers.

Requirements

• 5+ years of experience in CRO, experimentation, growth optimization, or e-commerce optimization.
• Significant experience working with high-volume DTC or e-commerce businesses, with a proven track record of building and running successful experimentation programs.
• Deep hands-on experience with A/B testing methodologies and experimentation platforms such as VWO, Optimizely, AB Tasty, Convert, Dynamic Yield, Intelligems, Shoplift, Replo, or similar.
• Strong understanding of experimentation principles, including test design, sample-size requirements, statistical significance, segmentation, incrementality, and revenue-based evaluation.
• Strong analytical skills and experience working with large datasets, with the ability to distinguish correlation from causation and translate data into commercial decisions.
• Experience with analytics and behavioral tools such as GA4, Mixpanel, Amplitude, Hotjar, Microsoft Clarity, FullStory, Triple Whale, or similar.
• Strong understanding of e-commerce customer psychology, buying behavior, and acquisition funnels, including how paid traffic interacts with on-site conversion.
• Experience optimizing customer journeys across both desktop and mobile.
• Strong commercial mindset, with the ability to evaluate optimization opportunities based on their impact on overall business economics, not just individual metrics.
• Excellent communication and collaboration skills, with the ability to work effectively with designers, developers, marketers, analysts, and senior stakeholders.
• Highly curious, data-driven, and comfortable challenging assumptions in a fast-moving, performance-driven environment.
• Experience working with Shopify or Shopify Plus environments is strongly preferred.

Strong Advantages

• Experience with large-scale DTC brands ($30M+ in annual revenue).
• Experience in beauty, skincare, grooming, supplements, wellness, or other consumer product categories.
• Experience optimizing funnels with high-volume acquisition from Meta, Google, YouTube, TV, or similar channels.
• Experience with landing-page optimization for paid acquisition.
• Experience with subscription models, bundling, offer and pricing experimentation, upsells, cross-sells, post-purchase optimization, or personalization.
• SQL or advanced analytics capabilities.
• Basic knowledge of HTML, CSS, or JavaScript.