Senior Lifecycle Marketing Manager

About Payoneer

Founded in 2005, Payoneer is the global financial platform that removes friction from doing business across borders, with a mission to connect the world’s underserved businesses to a rising global economy. We’re a community with over 2,500 colleagues all over the world, working to serve customers, and partners in over 190 countries and territories.

By taking the complexity out of the financial workflows–including everything from global payments and compliance to multi-currency and workforce management, to providing working capital and business intelligence–we give businesses the tools they need to work efficiently worldwide and grow with confidence.

Role Summary

This is an excellent opportunity for a highly motivated and experienced customer marketing professional to shape Payoneer’s global engagement, retention and cross-sell/ up-sell strategy for the customer portfolio.

This role will work closely with other team members of the Global Growth and Product organization and other departments and will focus on enabling the execution of the initiatives, particularly implementation of strategy, lifecycle programs, predictive models, tools, templates, scorecards and dashboards, and channel optimization.

Israel

Hybrid

Full-time

What You’ll Do

• Serving as the subject matter expert and be the primary contributor to lifecycle management strategy and tactics for activating the “marketing managed” segment of customers globally
• Serving as a thought leader to identify and create engagement roadmap, develop champion and challenger strategies to optimize results in an ongoing fashion across the entire global customer base
• Working with rest of Lifecycle Management, Growth and Product , and other stakeholders to engage in Customer Journey Mapping. This involve analysing critical customer touch points with the organization and maximizing commercial opportunities through timely and relevant engagement strategy and tactics.
• Tracking, reporting, and analyzing key trends to identify ongoing opportunities for program improvements
• Driving global Marketing managed customer revenue and profitability, including customer engagement, product adoption and usage by cohort, retention and average lifetime revenue per customer.
• Innovating and experimenting on how we connect with our customers at key points in their journey to drive meaningful growth at the global scale, with an expanded set of channels and touchpoints.
• Developing and implementing experimentation for all aspects of the customer lifecycle to test, learn and scale the most effective approach for growth, including channel/ touchpoint strategy and optimization.
• Ensuring a regular cadence of customer insights gathering and sharing, planning and performance share outs, campaign-specific insights & learnings with regional stakeholders, the wider LCM team as well as the global marketing team (and beyond) to share best practices and to inform engagement and strategy roadmap (marketing and beyond).
  
  

• 8+ years of experience in managing lifecycle, cross-sell and up-sell programs.
• Strong growth mindset with a focus on actionable strategies at scale
• Ability to both think strategically and execute tactically, with excellent communication and leadership skills.
• Proven track record in delivering long-term customer engagement and lifetime profit growth.
• Strong background in customer conversion, retention and win-back strategies.
• Deep understanding of segmentation and customer lifecycle.
• Expert Knowledge working with lifecycle communication platforms (eg Segment, Braze, etc).
• Strong data-driven mentality with the ability to interpret data and identify actionable insights to inform engagement strategies.
• Hands-on marketer with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment with a great attention to detail.
• Thrives in a fast-paced environment with strong bias for action.
• Strong analytical skills to make data-driven decisions for commercial and operational performance.
  
  

• Good understanding of the payments industry and its current evolution across the world
• Small Business understanding and experience