עברית
Monetization Team Leader
- מודיעין-מכבים-רעות
About the Role
This hands-on and strategic role combines deep technical work with publisher relationship management and demand-side optimization.
🔹 Technical Execution – Analyze data in Google Ad Manager (GAM), set pricing rules, optimize Header Bidding, and implement new ad formats.
🔹 Commercial Strategy – Work directly with publishers, identify growth opportunities, and lead upsell initiatives to maximize revenue.
Key Responsibilities✔ Take full ownership of monetization strategy and execution for digital content publishers.
✔ Manage and lead a small team of monetization experts, setting strategies and ensuring effective implementation.
✔ Work directly with Google Ad Manager (GAM) – analyze auction dynamics, set pricing rules, and manage programmatic demand.
✔ Optimize ad layout and placements – plan and implement the ideal mix of Display, Video, and Native ads for mobile and desktop.
✔ Oversee and enhance the Header Bidding setup – integrate new demand sources and maximize yield.
✔ Analyze performance data and implementing data-driven optimizations to increase revenue.
✔ Collaborate with leading AdTech partners and publishers to refine ad strategies and maximize monetization potential.
Requirements🔹 At least 2 years of hands-on experience in website monetization (not affiliate marketing or performance marketing).
🔹 Expertise in Google Ad Manager (GAM) – including auction dynamics, pricing rules, and demand-side optimization.
🔹 Strong commercial mindset – ability to identify revenue opportunities and lead upsell initiatives.
🔹 Hands-on experience with Header Bidding, ad placement strategies, and multi-format monetization.
🔹 Strong analytical skills – ability to make data-driven decisions and continuously improve performance.
🔹 Excellent communication skills in English – essential for working with global publishers and partners.
🔹 Proven leadership and execution ability – we need someone proactive who gets things done.
🔹 Experience managing small teams – a significant advantage.
Why Join Us?💡 Cutting-edge AdTech meets hands-on expertise – we help publishers maximize revenue with smart, data-driven strategies.
🏢 On-site position in Modiin – a professional and supportive work environment with a great atmosphere.
🚀 An opportunity to lead a team, take full ownership, and make a real impact.
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