PPC CAMPAIGN MANAGER

We are seeking an experienced e-commerce hands-on User Acquisition Manager / PPC Campaign Manager (Focus on Israel market) to join our growing marketing team. You will play a significant role in optimizing campaigns across multiple platforms to achieve fast growth by planning and executing large-scale campaigns in Google (Search/Shopping/Pmax and etc.) & Social Media, TikTok & Native (Taboola/Outbrain).

About Kamedis:

Kamedis is the groundbreaking dermocosmetic brand behind an award-winning collection of clinically proven, dermatologist-tested botanical skincare products.

All Kamedis products are based on our proprietary Botaniplex™ system. Using industry-established research methods, we have harnessed the benefits of TCM botanicals and other key ingredients to create powerful dermocosmetic and OTC solutions that relieve skin conditions and rebalance the skin’s natural barrier.

Responsibilities

• You will be responsible for developing, executing, and optimizing digital advertising campaigns across various platforms, including Facebook/Meta, Google Ads, TikTok, Outbrain, Taboola, etc.
• Budget Optimization: Manage high budgets effectively, ensuring creative solutions to maximize ROI.
• A/B Testing: Implement A/B tests to discover new strategies and creatives that work best.
• Performance Analysis: Monitor and analyze campaign performance, using data-driven insights to inform strategic decisions and improve outcomes. Generate insightful performance reports and present data-driven recommendations.
• Continuously test and refine strategies to improve KPIs such as CPA, ROI, and LTV.
• CRO Optimization tests: On blogs & Product pages.
• Work closely with all departments (Social media agency/Copywriter/Marketing Automation) to create compelling ad copy, creatives and strategy that resonate with target audiences and drive conversions.

Requirements

• Experience in managing and optimizing E-Commerce PPC campaigns minimum 2 years – A MUST
• Experience in performance marketing campaign management- Facebook/Meta, Google Ads, Outbrain, Taboola, TikTok. With exceptional multitasking abilities, and capacity to manage multiple campaigns simultaneously.
• Strong analytical and problem-solving skills. You should be super creative, and out of box thinker about targeting, engagement, and user experience.
• Excellent communication and teamwork skills
• A Quick learner, independent, and passionate about marketing.
• Strive for excellence and an everlasting hunger for growth and meeting the company’s goals.
• Google Analytics 4 – High Level
• English – High Level

Bonus points for:

• Generative AI Utilization: Leverage generative AI tools such as ChatGPT or equivalents to enhance campaign strategies and performance.
• Content and Messaging Mastery: Strong storytelling skills with experience in content creation and strategic messaging
• Canva (Design posts/Ads editing/Video editing)
• Shopify Knowledge- Read reports/analysis