E-Commerce Product Marketing Manager JB-3922

We are a dynamic and innovative e-commerce company dedicated- seeking a talented Product Marketing Manager to take ownership of product launches, funnel optimizations, and customer experience enhancements to drive growth.

Key Responsibilities:

Product Testing & Launch: Identify new product opportunities, validate concepts through market research, and execute go-to-market strategies aligned with business goals.

Funnel Optimization: Work with the CRO team to enhance conversion rates, design A/B tests for campaigns and user flows, and monitor key metrics.

Upsell & Cross-Sell Strategy: Develop and manage strategies to maximize AOV through upsell and cross-sell opportunities.

Website Management: Oversee website updates, enhance user experience with developers and designers.

Bachelor’s degree in Marketing, Business, or a related field.

3-5 years of experience in product marketing, e-commerce, or a similar role.

Strong understanding of e-commerce platforms (e.g., Shopify, Magento, WooCommerce).

Proficiency in using analytics tools such as Google Analytics, Hotjar, or similar, to derive actionable insights.

Experience with A/B testing tools and CRO methodologies.

Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.