Senior Product Marketing Manager

Webz.io is on a mission to revolutionize cybersecurity by empowering businesses to protect their data and infrastructure from evolving cyber threats.

We are looking for a passionate and experienced Cyber Product Marketing Manager (PMM) to join our growing team and play a pivotal role in shaping our go-to-market strategy and driving sales success.

This PMM role sits at the heart of Webz.io's strategy team. You will play a critical role in shaping product direction and market focus. By developing clear messaging, crafting compelling GTM strategies, and enabling our sales force, you will ensure that product, marketing, and sales are all working in unison to achieve our unified goals.

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About the Role:

In this role, you will be responsible for the full lifecycle of our core cybersecurity products and services, including:

• Messaging & Persona Development: You will craft compelling messaging and develop buyer personas that resonate with our target audience.
• Go-to-Market Strategy: You will lead the development and execution of data-driven go-to-market (GTM) strategies for our product launches, ensuring successful market adoption and revenue growth.
• Sales Enablement: You will collaborate with the sales team to provide them with the necessary tools and resources to effectively sell our solutions. This includes creating sales collateral, developing product demos, developing competitive battlecards, and conducting sales training.
• Product Launches: You will spearhead the planning and execution of product launches, ensuring a smooth and impactful market entry.
• Website Page Content: You will develop and manage website content that accurately reflects product value propositions and resonates with target audiences.

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Essential Skills and Experience:

• 5+ years of experience in product marketing, preferably within the cybersecurity industry.
• Proven track record of developing and executing successful go-to-market strategies.
• Strong copywriting and messaging development skills with a deep understanding of B2B marketing.
• Excellent interview and research skills to stay abreast of market trends and customer needs.
• In-depth knowledge of cybersecurity concepts, with a focus on dark web threats and external attack surfaces.

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What We Offer:

• Excellent employment conditions
• Competitive salary
• Dynamic, fun working environment
• Opportunities for advancement

Intrigued? Contact us today!