Social Media Manager

We are seeking a skilled Social Media Associate Manager to oversee the company's Facebook and Instagram accounts, manage both organic and paid social media initiatives, and develop engaging content tailored for international audiences. The ideal candidate will stay attuned to social media trends, influencer strategies, and creative content in the beauty industry.

Key Responsibilities

• **Social Media Oversight:**
• Handle content creation, scheduling, and audience engagement on Facebook and Instagram.
• Manage six regional Instagram accounts across Asia, ensuring adherence to branding guidelines.
• **Collaboration with Agencies:**
• Partner with local digital and social media agencies to ensure strategic alignment, approve content schedules, and oversee content production based on defined KPIs.
• Conduct regular meetings with agencies to facilitate smooth communication and efficient campaign execution.
• **Campaign Strategy and Implementation:**
• Organize digital advertising campaigns for the Asia-Pacific region in collaboration with agencies and internal teams.
• Develop a marketing budget allocation plan that aligns with the marketing calendar and key initiatives.
• **Content and Growth Strategy:**
• Design and implement plans for social media activations, contests, and growth strategies in alignment with product launches and regional objectives.
• Work alongside cross-functional teams including Marketing, PR, E-Commerce, Education, and Design to support comprehensive launch plans and market strategies.
• **Influencer Campaign Management:**
• Collaborate with the PR and Influencer teams to create, execute, and assess influencer campaigns.
• Monitor and report on the effectiveness of influencer partnerships.
• **Analytics and Reporting:**
• Monitor and analyze the performance of social media activities, focusing on monthly growth metrics and campaign outcomes.
• Use data insights to refine strategies and enhance audience engagement.
• **Content Development:**
• Produce original, social-first content aimed at engaging consumers and stylists, maintaining high standards of quality and brand narrative.
• Oversee collaboration with digital creator agencies in Asia to ensure alignment with brand objectives.
  
  

• At least 4 years of experience in social media management, preferably within the beauty or lifestyle sectors.
• Bachelor’s degree in Design, Communications, Marketing, Public Relations, Media Studies, or a related discipline.
• English at a high level (written and spoken); additional languages are a plus.
• In-depth knowledge of digital and social media platform management, including current trends and best practices.
• Strong analytical skills with a data-driven approach to tracking performance metrics.
• Exceptional organizational abilities, attention to detail, and proactive problem-solving skills, along with the capacity to prioritize effectively.
• Proficiency with video editing software is a plus.
• Ability to thrive in a dynamic, international environment.
• A collaborative team player who can also work independently.