Social Media Manager

About Us

We’re Tailor Brands, a team of forward-thinkers who are committed to making branding accessible to everyone. Our platform services over 40 million small businesses with automated branding tools, and we’re constantly thinking about how to create products that will help our users build their businesses from the ground up.

Tailor Brands is looking for someone to take our social media to the next level! As our Social Media Manager, you will have the opportunity to join the Creative department at Tailor Brands and have a significant impact on our social media storytelling and performance initiatives. We are looking for someone creative and dedicated who understands marketing strategy and consumer behavior. If you love to see your ideas come to life and want to be part of a team that never quits - this job is for you!

• Serve as a primary storyteller for Tailor Brands across social channels by building a deep understanding of our mission, products, culture, and values to create captivating content
• Develop and execute strategies across all social media platforms, with a main focus on Instagram and TikTok, as well as Facebook and YouTube
• Ideate, produce, and manage the creation of a range of content for social channels with the help of our in-house design and video teams
• Create and implement a comprehensive organic social content and campaign strategy that aligns with both company and marketing-specific goals
• Oversee and maintain a social content calendar, ensuring timely production and delivery across existing channels
• Establish strong partnerships across marketing, partnerships, and product teams to identify potential content creation opportunities
• Align social strategy with the overall marketing calendar and objectives, including brand awareness, customer acquisition/member retention, and engagement/conversions
• Execute the day-to-day management and maintenance of all social media channels, including posting scheduled content and maintaining a relevant highlights section
• Build out weekly, monthly, and quarterly performance reports and ad-hoc social listening reports to continuously offer insights and improvement methods
• Manage and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner
  
  

• 2+ years of experience managing social media marketing channels and content creation, preferably in a B2C environment
• In-depth working knowledge of social media strategy for TikTok, Instagram, Facebook, Twitter, Linkedin as well as other emerging platforms
• Experience in creating and monitoring social media metrics, tracking performance, and providing regular reports to identify insights
• A mix of left and right brain; strategic thinker with a creative application
• Excellent command of the English language, both written and verbal
• Experience with both awareness and acquisition campaigns
• Comfortable owning day-to-day execution and engaging with our customers and partners
• Experience maintaining and growing social audiences across multiple platforms.
• Creative and strategic thinker with high attention to detail, process and management skills