Digital Marketing Manager

Gett is the go-to spot when you need to move with confidence, no matter if you are going places for yourself, for your business, as a traveller or driver or as a partner.

We solve the most complex, real-life problems in urban transportation. As a skilled and diverse community, we’re here to challenge the norms of the industry with our technology and move into the future. And you can make our team stronger like never before.

Core mission

As the Digital Marketing Manager, you’ll be playing a key role in generating demand across various aspects of the business - B2C, B2B, Drivers and Delivery. You’ll be manage a digital budget, create, monitor and evaluate campaigns performance with the aim to maximize the ROI.

Areas of responsibility

• Take a leading part in the strategy and execution of our digital leads generation efforts for App and Web products, driving growth through paid channels (PPC)
• Identify and capitalize on new opportunities, unlock new paid channels, audience segments, creative directions and effective messaging to drive incremental growthMonitor key metrics, analyse results to improve performance: reduce CPL/CPI, mazimize leads
• Maintain measurement and attribution methodology
• Manage SEO activity
• Work closely with local marketing teams in Israel and the UK, design team, agencies

Requirements

• 3+ years of experience with PPC campaigns:
• Proven track record with managing campaigns on Google, Facebook+Instagram, ASA
• Optimising and monitoring
• Understanding all the bits and bites of each platform
• Advanced user of AppsFlyer, Google Analytics, Facebook Analytics, Salesforce - Must
• Experience with LinkedIn/Tik Tok Ads/Twitter Ads/Pinterest – Advantage
• Experience with Outbrain / Taboola – Advantage
• SEO experience - Advantage
• Strong quantitative orientation - data-driven, strong excel skill
• Ability to push things to happen, collaborate with other stakeholders across the organisation and ability to juggle multiple projects and fluid priorities
• An independent and self-motivated leader passionate about growth hacking and testing new things
• Commercially minded analytical thinking
• Ability to complete work under pressure, resilience
• Open-minded, positive, problem-solving and opportunity-seeker mindset
• Hebrew & English proficiency both spoken and written