User Acquisition Manager

Description:

We are Tailor Brands. We built a platform that builds businesses. From launching and managing to growing a business, Tailor Brands is the all-in-one solution that empowers any business owner. Our platform services over 40 million small businesses 

Our "Guidance Engine" assesses each new business introduced to our platform and devises a tailored plan that allows you to manage all your business needs from a single dashboard.

Through our business-building platform, we’re turning the process of starting, managing, and growing a business into a better experience; we’re simplifying the business journey.

At Tailor Brands, we believe in more than just handing you another tool; we are dedicated to teaching you the art of building a business.

About the role:

We’re looking for a User Acquisition Manager to lead, strategize, and own Tailor Brands' acquisition marketing efforts. In this role, you’ll drive the growth of our marketing channels and execute flawless campaigns that generate measurable results.

As the User Acquisition, you’ll identify new media opportunities, develop groundbreaking strategies, and analyze data to optimize efficiency and maximize growth. This is a unique opportunity to make a significant impact by shaping how we reach and engage millions of small business owners worldwide.

Responsibilities:

• Lead and Strategize: Design and own growth marketing strategies, ensuring alignment with business goals while driving ROI and performance.
• Identify Opportunities: Research new media opportunities and trends to increase acquisition efficiency and explore untapped channels.
• Optimize Campaigns: Manage and optimize paid campaigns across platforms, focusing on KPIs like LTV/CAC, conversion rates, and ROAS.
• Analyze and Act: Leverage data insights to refine strategies, track performance, and present actionable recommendations to stakeholders.
• Collaborate Across Teams: Work closely with Design, Product, Finance, and Analytics to deliver compelling, high-impact marketing campaigns.

Requirements:

• 3+ years of experience in online marketing, managing and optimizing large-scale campaigns in B2C or SaaS industries.
• Hands-on expertise in Social Media paid campaigns, SEM advertising, and platforms like Google Ads, Facebook Ads Manager, and more.
• Proven experience setting strategic and operational growth plans, including KPIs, budgets, and performance tracking.
• Strong analytical skills with a statistical approach to A/B testing and data-driven decision-making.
• Deep knowledge of marketing metrics like LTV/CAC and optimization tools/software.
• English fluency at a high or mother-tongue level.