Marketing Growth Manager

About Bria:

Bria is a Visual Generative AI company building the foundation for responsible, commercially-safe AI-powered visual content. Our platform empowers enterprises and developers to generate, edit, and customize images and video at scale, all built on ethically sourced, licensed training data. Backed by top-tier investors, Bria is at the forefront of the generative AI revolution and is growing fast.

The Role:

We’re looking for an AI-native Marketing Growth Manager to own and scale our social media presence across LinkedIn, TikTok, Instagram, YouTube, and X (Twitter). This is a hands-on role for someone who lives and breathes social platforms, thinks in content loops and virality mechanics, and instinctively reaches for AI tools to move faster. You’ll be responsible for building audience, driving engagement, and turning social channels into a measurable growth engine for Bria.

Responsibilities:

• Own end-to-end content strategy and execution across LinkedIn, TikTok, Instagram, YouTube, and X, from ideation and creation to publishing and performance analysis.
• Build and grow engaged communities around Bria’s brand, products, and the broader generative AI space on each platform.
• Create high-performing short-form and long-form video content (Reels, TikToks, YouTube Shorts, and full-length videos) using AI-powered editing and production tools.
• Develop platform-specific content calendars that balance brand storytelling, product updates, thought leadership, and trend-jacking.
• Use AI tools daily for content creation, repurposing, copywriting, scheduling, analytics, and audience research, you should be faster and more creative because of AI, not in spite of it.
• Run growth experiments (hashtag strategies, posting cadence, collaboration formats, paid amplification) and iterate based on data.
• Track and report on KPIs including follower growth, engagement rate, reach, video views, website traffic from social, and lead attribution.
• Collaborate closely with Product Marketing, Design, Developer Relations, and Leadership to align social content with company priorities and launches.
• Stay ahead of platform algorithm changes, trending formats, and emerging social features and adapt strategy in real time.

Requirements:

• 3–5 years of experience in social media marketing, growth marketing, or content marketing, preferably in B2B tech, SaaS, or AI/deep-tech companies.
• Proven track record of growing social media channels with measurable results (share your numbers and case studies).
• Strong hands-on experience creating video content for TikTok, Instagram Reels, and YouTube.
• AI-native mindset: You already use AI tools (ChatGPT, Midjourney, Runway, Canva AI, Descript, Opus Clip, or similar) as core parts of your daily workflow — not as experiments.
• Excellent copywriting skills in English; ability to adapt tone across platforms (professional on LinkedIn, punchy on X, visual-first on Instagram).
• Data-driven approach with experience using analytics tools (native platform analytics, Google Analytics, Sprout Social, or similar).
• Deep understanding of platform algorithms, content distribution mechanics, and organic growth levers.
• Self-starter who thrives in a fast-paced startup environment with high autonomy.

Bonus Points:

• Experience marketing AI/ML products or developer tools.
• Familiarity with Bria’s product suite (image generation, editing APIs, background removal, video generation).
• Experience with influencer partnerships and creator collaborations.
• Basic design skills or experience with AI-powered design tools.
• Understanding of SEO and how social content feeds into broader content distribution strategy.

Why Bria?

• Be at the cutting edge of generative AI - market products that are shaping the future of visual content.
• Work in a fast-growing startup with a world-class team of AI researchers and business leaders.
• Join a company that leads with ethics, our models are built on fully licensed, responsible training data.
• High visibility role with direct impact on company growth and brand.
• Tel Aviv office in a vibrant tech ecosystem.