Lifecycle Marketing Operations Manager

We are looking for a marketing operations manager with startegic mind, analytical mind and excellent communication skills to join our growing Marketing Ops & Analytics group!

In this role, you will play a pivotal role in transforming our organization's approach to customer insights and lifecycle marketing. Your expertise will be crucial in the company-wide adoption of our CDP, where you'll develop customized processes across various departments.

If you are a proactive problem-solver with strong skills in strategic thinking and cross-departmental collaboration, we'd love to hear from you. Drive change and make a significant impact on our customer engagement and business growth.

About The Role
Drive the company-wide adoption of the Customer Data Platform (CDP) and develop tailored processes with each department.
Identify and implement new use cases, lead discussions on segmentation and customer data, and provide training to stakeholders.
Serve as a strategic partner for the Lifecycle Marketing team, contributing to the development of effective strategies.
Collaborate with different functions to establish KPIs, targets, and scoring models to drive scalable business growth.
Build and maintain a strong framework between business and technical stakeholders, ensuring efficient operations and processes.
Identify pain points and business opportunities in various funnels and customer journeys and collaborate with relevant departments to find the best solutions.
Translate high-level plans into actionable tasks, engage relevant stakeholders, and oversee the planning, implementation, and rollout processes.
Collaborate closely with MarTech and BizTech teams to implement new capabilities supporting cross-funnel expansion initiatives.

Your Experience & Skills
Minimum of 4 years of experience in marketing operations, automation, or business operations roles within a high-growth SaaS company.
Demonstrated experience with Customer Data Platforms (CDP), CRM systems, and marketing automation tools - a must
In-depth understanding of various marketing and sales functions and methodologies.
Proficiency with data and analytics tools such as Google Sheets/Excel, Looker/Tableau/Power BI, and SQL is highly advantageous.
Proven track record in developing and implementing plans and processes for complex operations.
Excellent presentation skills, with the ability to create and explain complex mechanisms and models using diverse documentation tools.
Strong product thinking with the ability to conceptualize and implement user-centric solutions.
Attributes of curiosity, ambition, proactivity, and exceptional collaboration and communication skills.