Data/Business Analyst - Wix Marketing

Company Description

Wix makes it possible for anyone to succeed online. Since 2006, we’ve grown to around 5,500 employees in 22 countries, launched over 40 products, and serve over 243 million users and their visitors worldwide. At Wix, we push you to innovate, evolve in non-traditional ways, and collaborate. We operate in small teams that work closely together at a high level. Although we’re already industry leaders in web creation and business, our work is nowhere near done. Our goal is to become the main engine of the Internet so we can create a more open web for all.

We're proud to be an equal opportunity employer. Wix was built around the idea that everyone has the right to be successful, online. This same vision defines us as an employer: creating a work environment where everyone is welcome, and anyone has the right to succeed

As a Business Analyst in Wix Marketing, you’ll be a strategic partner, transforming data into impactful decisions that drive our North Star goal. In your day-to-day, you will:  

• Drive decision-making by defining initiatives, measuring impact, and providing proactive recommendations from deep-dive analyses  

• Research, define, and rigorously analyze key metrics, understanding root causes and ensuring valid, actionable measurement using statistical methods  

• Leverage Generative AI and Large Language Models to enhance data exploration, automate analysis, and accelerate insight generation  

• Lead the design, execution, and interpretation of A/B tests and experiments, guiding product and marketing strategy  

• Analyze complex user funnels and journeys to identify friction points and optimize paths for engagement and conversion  

• Pioneer automated tools and build advanced dashboards to empower stakeholders with actionable insights and foster a data-fluent culture  

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At Wix, we believe our best work happens together. Our work model is fully in person, with 5 days a week from our office. Flexibility remains a core value at Wix and special requests are handled thoughtfully at the team level. 

• 3+ years of experience in quantitative analysis on large data sets, preferably from an online/tech company  

• Education in a field emphasizing quantitative analysis (such as industrial engineering, finance, statistics, economics, etc.)  

• Proficient in SQL - writing, optimizing, and managing complex queries  

• Hands-on experience with Python/R for advanced analysis, or leveraging AI/ML/LLMs for insights as well as data visualization tools such as Tableau and Power BI – an advantage  

• Excellent visualization and presentation skills  

• Highly independent, proactive, and a fast learner, capable of prioritizing in a dynamic environment and fostering cross-functional collaboration  

• Solid understanding of A/B testing methodologies and statistical principles for effective experiment design, execution, and interpretation  

We are Wix's Marketing Guild. We're the face of Wix, driving business growth, user optimization, and brand awareness. We're a dynamic, dedicated, and fun group that plays a crucial role in Wix's marketing efforts, introducing new and existing users to our incredible suite of products. We collaborate and communicate across multiple channels, guiding over 243 million users, businesses, and agencies to online success.