Sodastream: Analytics & Insights Analyst

Overview (English): At Sodastream, part of PepsiCo, we are looking for an experienced, highly analytical and business-oriented professional to join our Global DTC Data team. This is a broad, business-facing analytics role combining data analysis, BI, first-party customer data, and data integration. You’ll work closely with business, data, development, and technology teams to translate strategic questions into clear measurement frameworks, ensure the right data is available, and turn analysis into recommendations that drive business decisions and measurable impact. #LI-Hybrid Responsibilities (English): Lead analytical projects end-to-end, from defining business questions and KPIs through data sourcing and analysis to actionable recommendations and measurable business impact. Translate business priorities into clear measurement frameworks, KPIs, analytical requirements, and reporting solutions. Define first-party customer data requirements and integrations, including data points, business logic, source-to-target requirements, and expected data flows. Partner with external vendors, development, data engineering, and technology teams to design, implement, test, and deliver reliable data integrations. Analyze customer, transactional, and DTC performance data using SQL, Snowflake, and BI tools to identify trends, opportunities, and key business drivers. Develop recurring and ad-hoc performance reporting that explains what is happening, why it matters, and where action is needed. Translate complex analytical findings into clear business narratives, recommendations, and executive-ready presentations for senior stakeholders. Identify data gaps and quality issues and collaborate across teams to improve the reliability, accessibility, and usability of first-party data. Support advanced customer analytics initiatives, including Customer Lifetime Value, segmentation, retention, cohort analysis, repeat purchase behavior, and predictive customer models. Qualifications (English): 5+ years of professional experience in analytics, data analysis, BI, or a related data-focused role. Proven experience leading analytical initiatives end-to-end, with demonstrated impact on business decisions, strategy, processes, or performance. Strong business and analytical mindset, with the ability to connect business needs, data, measurement, and technology. Strong SQL capabilities and hands-on experience with Snowflake or a comparable cloud data platform. Experience working with customer, transactional, first-party, or eCommerce data. Experience with BI and visualization tools such as Power BI, Qlik, Looker, or Tableau, including building reporting that supports business decision-making. Experience defining or supporting data integrations, data flows, and technical data requirements, and working effectively across business and technology stakeholders. Strong stakeholder management and communication skills, including the ability to structure ambiguous business questions and communicate complex analytical topics clearly to senior and non-technical audiences. Experience in a global or cross-functional organization, eCommerce environments, and/or using AI tools for data analytics is an advantage. About us Sodastream is on a mission to revolutionize the beverage industry by reducing single-use plastic and empowering consumers to make more sustainable choices. As part of PepsiCo, we bring together innovation, creativity, and collaboration to shape smarter beverage experiences across dozens of markets worldwide.