Social Media Manager

Social Media Manager
Description

Okoora is seeking a highly creative, proactive, and strategic Social Media Manager to amplify our presence and actively recruit partners for our innovative FX360 platform. This full-time, in-office role will focus on building and managing a dynamic online presence, creating engaging content, and using social media as a strategic tool for lead generation and partner recruitment across Europe. The ideal candidate will excel at identifying market trends, crafting relevant and impactful campaigns, and driving inbound engagement.

Key Responsibilities:

Strategic Social Media Management:

Develop and execute organic and paid social media strategies to grow Okoora's presence on LinkedIn, Facebook, Instagram, Twitter, YouTube, and TikTok.
Align social media campaigns with broader marketing, PR, and sales strategies to achieve company goals.

Partner Recruitment:

Drive the recruitment of 100 active partners in 2025 by creating interest and awareness through targeted campaigns.
Actively join and engage in relevant online groups, forums, and communities to promote Okoora's partnership program.
Build a sense of community among Okoora partners through engaging posts, discussions, and targeted messaging.

Content Creation:

Use AI tools to create compelling visuals, copy, and videos tailored to each platform and audience.
Develop campaigns showcasing Okoora's growth blueprint and emphasizing partnership benefits.

Market and Industry Insights:

Continuously monitor FX news and updates in key markets (EU, GBP, ILS, US) for relevant data and trends.
Use AI-driven tools to generate content from market news to demonstrate how Okoora's solutions address real-world challenges and opportunities.
Publish organic posts highlighting market volatility, potential risks, and opportunities, tying them back to Okoora's solutions (e.g., FX360).

Community and Communication Management:

Actively engage with audiences by responding to comments, messages, and mentions across platforms.
Monitor and analyze social media activity to refine engagement strategies and optimize lead generation.

Analytics and Reporting:

Track and report on KPIs, including traffic, leads, engagement rates, and partner conversions.
Provide actionable insights to refine strategies and improve outcomes using AI analytics tools.

Requirements

3+ years of experience in social media management, with a proven ability to grow accounts and generate leads.
Strong expertise in content creation (visuals, copywriting, video editing) using AI tools.
Experience with organic and paid social media campaigns, including lead generation.
Excellent communication skills and ability to engage diverse audiences.
Familiarity with AI marketing tools (e.g., ChatGPT, Canva, Jasper, MidJourney, DALL-E, Hootsuite Insights).
Knowledge of B2B partnerships or fintech is a plus.
Ability to analyze market data and create relevant, impactful content from news and trends using AI-driven platforms.
Fluent in English with exceptional writing and editing skills.
Highly proactive, creative, collaborative, and self-motivated.

Reporting Line: The Social Media Manager will report directly to the Marketing Director and work closely with the marketing, PR, and sales teams.

What We Offer:

Competitive salary and benefits.
Opportunity to shape and lead impactful campaigns for a rapidly growing fintech.
Collaborative and innovative work environment with access to tools and resources for success.
A clear mission to drive global financial growth and transformation.

Success Metrics:

Achievement of 100 active partners recruited in 2025.
Consistent growth in engagement, traffic, and inbound leads across platforms.
Creation of impactful, data-driven content that aligns Okoora's solutions with real market challenges and opportunities.
Job ID FE.F4D