Marketing Data Analyst

Moon Active is one of the world’s fastest-growing mobile game companies, providing entertainment to millions of active users across the universe. The company is headquartered in the heart of Tel Aviv.

We’re looking for a sharp and experienced Business Data Analyst to join our Marketing Analytics team. Someone who is deeply passionate about data and turning raw data into clear and actionable insights. With your strong analytical and technical skills, you’ll help tell the story behind the numbers and better understand how players interact with our games.

Responsibilities

Analyze end-to-end user journeys from a marketing perspective across all existing titles and future studio launches, using complex datasets, AI tools, and statistical modeling

Own the portfolio-wide marketing analytics ecosystem including collecting, analyzing, reporting and tracking of marketing activities

Optimize user acquisition efforts cross games while creating solutions to the industry’s day to day challenges

Apply predictive analytics methods in order to help establish strategic business recommendations

Provide actionable insights to multiple stakeholders across the organization through strategic and operational researches

Build and maintain the marketing data pipeline while creating models and dashboards to help make informed decisions quickly while empowering others to have information readily accessible

Utilize advanced AI workflow tools (e.g., Claude, Cursor, LLMs) to improve workflows and increase efficiency

Collaborate with other teams such as UA (User Acquisition), Product, Monetization, BI, DS, Finance, and more through significant projects

Requirements

2+ years of experience analyzing large datasets in analytics or product centric roles

BSc in Industrial Engineering, Math, Statistics, Science/Data Systems Management or an equivalent background

Strong ability to communicate complex findings and concepts and turn them into actionable recommendations

Extensive experience in Excel and SQL querying large, complex datasets

Strong organizational and time management abilities

Excellent Presentation skills

Familiarity with Performance Marketing domain in the mobile app gaming industry - Advantage

Hands-on proficiency or strong familiarity with AI tools (e.g., Claude, Cursor, etc.) - Advantage

#LI-Hybrid

Prior knowledge/experience in Performance Marketing/User Acquisition/Attribution

Prior knowledge/experience in the mobile gaming app industry