(Senior) Business Analyst – User Acquisition and Growth

You’ll work closely with Growth, UA, Marketing, BI, and R&D stakeholders to make sure every growth initiative is measured accurately and understood deeply. Your mission: connect the numbers to the business, surface what’s really driving performance, and help drive measurable, profitable growth. This role suits someone who thrives in a fast-paced environment, can juggle competing priorities, and enjoys balancing rigorous analysis with practical, real-world execution. You will: Own reporting, dashboards, and KPI frameworks across user acquisition and growth. Partner with Growth, UA, and Marketing teams to analyze and optimize performance across channels — with deep focus on Revenue, conversion, ARPU, ROAS, LTV/CAC, retention, churn, and win-backs. Design, measure, and analyze A/B tests and experiments to ensure accurate, trustworthy impact evaluation. Conduct deep-dive analyses and translate findings into clear, actionable recommendations that inform business priorities. Build compelling data narratives and present insights to marketing and business stakeholders. Ensure measurement accuracy, data integrity, and scalable, reliable reporting. Collaborate with BI and R&D teams to improve data infrastructure and analytical capabilities. Leverage advanced analytics and AI tools to boost insight generation and efficiency (a big plus). Requirements: 3+ years of experience in analytics, with a focus on Growth / UA / Marketing Analytics. Track record of driving measurable business impact in fast-paced, data-driven environments (B2C / subscription business is a strong plus). Hands-on experience measuring and analyzing A/B tests and experimentation frameworks. Strong SQL skills and comfort working with large, complex datasets. Experience with BI tools (Looker, Tableau, or similar). Exposure to AI-driven analytics or advanced modeling is an advantage. Strong business acumen and the ability to connect analytics directly to revenue impact. Excellent communication skills and the ability to make data clear to non-technical stakeholders. Comfortable operating in a dynamic, high-intensity environment. This is a full time position, on site in Tel Aviv.