Creative Director – Brand, Performance & Product Pathways

About UsOurRitual is a fast-growing digital platform revolutionizing relationship guidance and therapy. We deliver expert-led sessions, personalized masterclasses, and engaging content to help individuals and couples strengthen their connections. As a consumer-first (B2C) company on a steep growth curve, we move fast and ship creative that reaches thousands of users—both inside and outside the product.Role OverviewWe’re seeking a hands-on Creative Director who can dream up cinematic brand moments and shape the in-product masterclass experiences that drive real emotional and behavioral change. You’ll partner with Growth, Product, and Content to craft:Cinematic brand films & motion assets that spark emotion and shareability.UGC-powered campaigns that turn our community into storytellers.In-app creative masterclasses—copy, visuals, micro-videos—that guide users through “aha!” moments and therapeutic breakthroughs.You own the vision but still love rolling up your sleeves: sketching storyboards, directing shoots, finessing edit timing, or tweaking a TikTok riff. This is perfect for someone with solid experience who wants broader scope without a top-heavy org chart.Who We AreRelationships are our north star—internally and for our members.We sprint, measure, iterate, and let the best ideas win.Data informs our creative; human stories give it heart.We set a high bar and help each other clear it.About You4–6 years creating multi-channel campaigns for B2C brands (agency or in-house).Portfolio shows mastery of video production—concepting, directing, editing—and a knack for cinematic storytelling.Comfortable leading UGC initiatives: sourcing creators, briefing them, weaving content into larger narratives.Equally excited about high-performing ads and in-app creative (micro-copy, visual cues, onboarding flows).Fluent in Adobe CC + Figma (bonus: Premiere/DaVinci Resolve or motion-graphics chops).Metrics-curious—you debate ROAS & retention curves as eagerly as color palettes.Excellent English writing; Hebrew a plus.Proven ability to manage creative budgets and production timelines effectively.Key ResponsibilitiesConcept & Execute: End-to-end creative for cinematic videos, paid social, lifecycle emails, landing pages, and in-app therapy-aligned masterclass experiences.Video Production Leadership: Write treatments, scout talent, direct shoots, manage post-production, and ensure assets land on time & on budget.UGC Strategy: Design programs that inspire authentic user stories; curate, edit, and amplify the best submissions across channels.Collaborate Closely with Growth and Product to align creative with acquisition, engagement, and retention goals.Refine Brand Voice & Look: Document guidelines; safeguard consistency across all touchpoints.Performance Loop: Track creative KPIs; turn insights into rapid, data-backed iterations.External Partner Management: Brief and oversee freelance creators, editors, and production studios when needed.Budget & Timeline Ownership: Ensure all creative work is scoped realistically, meets budget parameters, and launches on schedule.Bonus PointsExperience in wellness, health-tech, or relationship-focused therapy products.Familiarity with AI-assisted creative tools or dynamic content generation.Comfort with 3D, interactive/webGL, or live-action docu-style formats.Success launching campaigns in multiple markets/languages.Why This Role RocksFront-row impact — your films, UGC concepts, and in-app masterclasses touch users’ lives in real therapeutic ways.Velocity—ideas move from storyboard to production in days, and you see results just as fast.Growth runway—as our brand scales, your influence (and team) will grow with it.Mission-driven—help people build healthier relationships and access therapy worldwide.Ready to craft cinematic stories that both move hearts and move needles? Send your portfolio and let’s create something meaningful together.