Brand Director

Brand Director

A role that combines creative and strategy, serving as the link between the strategy department and the creative department. You’ll lead the brand from the completion of the research phase through post-launch, as the central creative figure in the process: from cracking the core briefs to translating the strategy into distinctive, precise and striking visual and verbal deliverables.

Reports to: Head of Creative

Responsibilities

• Guide and lead the creative side of the brand throughout the branding process, from the end of research through post-launch.
• Connect strategic insights and direction with creative work, together with the strategy and creative departments.
• Crack the core briefs in the branding process and develop creative ideas and directions.
• Write scripts, storyboards and brand stories.
• Guide and direct copywriting and messaging.
• Lead the translation of brand strategy into visual and verbal language and deliverables.
• Maintain quality, consistency and strategic alignment across all brand deliverables throughout the process.

Requirements

• Previous experience building brands in one of the following roles: marketing or brand manager at a startup, creative manager at a branding or marketing agency, or Creative Director.
• Ability to bridge strategic and creative thinking, and to translate brand strategy into creative directions and deliverables.
• Ability to crack branding briefs and lead the development of visual and verbal ideas.
• Ability to work with strategy and creative teams and lead the professional dialogue between them.
• Substantial prior experience building or growing brands for a US audience (B2B experience is an advantage).
• This is a hands-on role: you need to be able to invent, write and produce amazing stories and brilliant creative yourself.

Advantages

• Experience guiding a full branding process, from shaping the direction after research through launch and ongoing brand implementation.
• Experience that combines working on the brand side with working at a branding or marketing agency.