Mobile Growth Manager

edy Apps is a mobile app company operating a portfolio of 80+ Android utility apps on Google Play, reaching ~1.5M daily active users. We run performance marketing at scale, backed by robust data infrastructure (Firebase/GA4, RevenueCat, Singular) and AI-driven automation tools.
About the Role We're looking for a data-driven, highly analytical User Acquisition Manager to own and grow our Google Ads activity (primarily Google App Campaigns), with a clear path to expanding into non-social channels.
This is not a maintain-the-dashboards role. We want someone who treats UA as a science and acts as their own Data Analyst—comfortable diving deep into raw data without relying on a dedicated data science team, working with LTV modeling, predictive bidding, and managing complex account structures with high budgets
What You'll Do

Own and scale Google Ads performance across dozens of app campaigns, managing large-scale budgets ($1M+ monthly) and complex account structures.
Build and optimize bidding strategies based on predicted Lifetime Value (LTV) rather than simple targets.
Conduct hands-on data analysis using GA4, Singular, and RevenueCat to uncover deep insights and optimize campaign performance based on payback and cohort dat
Leverage AI tools to automate reporting, detect anomalies, and streamline repetitive tasks.
Demonstrate an ownership mindset by driving initiatives proactively and taking responsibility for the growth roadmap.

Requirements:

3+ years of hands-on experience managing Google Ads accounts
1+ year specifically with Google App Campaigns (UAC)
Proven experience managing complex, large-scale account structures and significant advertising budgets ($750k+ monthly spend)
Experience working with predicted/modeled LTV as a bidding input, not just historical revenue
Strong hands-on data analytics skills , acting as your own Data Analyst to perform deep data explorations and draw actionable insights