User Acquisition Manager

Company Description

LETSGO is reinventing how collectors rip packs. Users open digital packs and get real, graded cards (Pokémon, NBA and more) authenticated, shipped to their door, or sold back in seconds with our Instant Buyback. It's the thrill of pack opening with the trust of real cards, all in one app. We're growing fast, and we're building the go-to destination for a new generation of collectors.

Role Description

We're looking for a hands-on User Acquisition Manager to own and scale our paid campaigns across the major self-attributing networks such as Google Ads, Apple Search Ads, Meta, TikTok etc. You'll join a fast-moving team where you'll have real ownership of budgets, strategy and results from day one.

What You'll Do

• Launch, manage and optimize app install and in-app event campaigns across Google, Apple Search Ads, Meta, TikTok and Snap
• Scale spend profitably while hitting CPA, ROAS and payback targets
• Own the creative testing loop: brief, launch and analyze creative tests together with our in-house creative pipeline
• Work hands-on with our MMP (Singular), SKAdNetwork conversion values and platform-side attribution to make sure decisions are based on reliable data
• Build reporting and identify trends, discrepancies and new growth opportunities
• Work closely with product and data to improve funnel conversion from install to first purchase
• Use AI tools and automation to speed up analysis, reporting and campaign management

Requirements

• 5+ years in hands-on mobile UA, with proven success driving profitable growth across major channels such as Google Ads, Apple Search Ads, Meta, TikTok and Snap.
• Proven experience managing large monthly budgets against ROAS and CPA targets
• Deep understanding of mobile attribution, MMPs and SKAdNetwork
• Excellent written and verbal English
• A self-starter with a strong sense of ownership, who thrives in a fast-paced startup environment
• Hands-on experience using AI tools and automation (scripts, APIs, Claude or similar) to work smarter and faster

Advantages

• Experience in gaming, e-commerce or marketplace apps
• Experience with the US market
• Experience with Singular MMP
• Passion for trading cards, Pokémon or sports collectibles