CRM & Retention Data Analyst

GlassesUSA.com, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.

Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain from product design and manufacturing to optical lens production and digital experience.

Our growing Data department is looking for a CRM and Retention Data Analyst.

We are looking for a highly motivated individual who is sharp, autodidactic, and collaborative.

You will deep dive into data, analyze patterns, identify trends, define, and develop KPIs and other measurement tools. Provide insights into the performance of our retention team.

Responsibilities:

Support of ongoing analytical needs of the CRM and Retention team
Analyze effectiveness and performance across multiple channels (Emails, SMS, Push, etc), providing actionable insight for data-led optimization
Translate business questions into data analyses and clear insights
Identify trends, opportunities, and areas for improvement, and provide data-driven recommendations
Design, analyze, and evaluate tests and experiments
Work with large and complex datasets to support strategic and operational decisions
Combine data from multiple sources to create a complete view of user behavior
Build and maintain reporting and dashboards using SQL and BI tools
Partner with cross-functional teams to ensure data is used effectively in decision-making

What we’re looking for:

2+ years of experience in CRM/Retention analytics - a must
Strong SQL skills - ability to write complex queries and time-based analyses - a must (BigQuery - advantage)
Proficient in Excel - a must
Working knowledge of BI visualization/analytic tools like Tableau, QlikView, PowerBI (Tableau - Advantage)
Solid understanding of the marketing ecosystem, including funnels, cohorts, attribution, and lifecycle analysis
Comfortable analyzing data independently and explaining findings to non-technical stakeholders
Strong attention to detail and structured thinking
Self-motivated, organized, and able to manage multiple analytical tasks in parallel
Bachelor’s degree in computer science, mathematics, economics, statistics, engineering, or equivalent practical experience
Professional-level English (written and spoken)

Nice to have:

Familiarity with the RFM-E model
Familiarity with Google Analytics (GA4) data structure
Basic JS, familiarity with Google Apps Scripts

The position is in Ramat HaHayal, Tel Aviv